46. Executive Marketing Summary
An executive marketing summary is an overview of your marketing strategy. It synthesizes the most noteworthy parts. You must describe these points:
As you can see, this information is a summary so, obviously, you need to work on this subjects before you make an Executive Marketing Summary. It should be one of the last things to do on a business plan.
A description of your company and services or products you provide.
The target of your business – you will need to describe exactly how your client looks like: age, sex, location, etc.
The market your company is in – describe the environment around your business and how it has developed in the past years.
What makes you different from your competition – in a very short way, tell what you are doing different from the other companies in this field.
Summarize your marketing strategy – elucidate the foundation of your marketing strategy
Your staff – are they qualified? Are you planning on hiring? Tell everything.
The owner and/or CEO – describe the person who is at the top of the pyramid, explaining why he/she is so successful
The sales projection – the total amount of money you predict the company will be making in sales.