Keyword list deals with the various keywords associated with your product or business which you would or should target. You should include the following details about the keywords
Listing – Obviously, the first and foremost thing that you do in this section is that you create a list of keywords which you want to target.
Main Keyword – This is the main keyword or the landing keyword of your website. Mention the main keyword which you plan to rank for.
Traffic – Include details about the traffic that is generated by each of these keywords. Name the resources which you used to get this data for your keywords.
Viability – Mention the commercial or any other purpose that these keywords will satisfy. Include details on the expected conversion rates of these keywords.
Audience – List out the details about your audience that is searching for the product.
Cost – You would definitely have to shell out some money to conquer the keywords and get a good ranking on the search engines. Include the relevant details about the same.
Potential keywords – This list should include details about the keywords which you may not be targeting immediately but at a later stage when you web presence is more established.[button_with_link url="/100-point-business-plan/business-plan-outline-marketing/sales-incentives-and-promotions/" target="_self" class="button-left"]<< Previous[/button_with_link] [button_with_link url="/100-point-business-plan/business-plan-outline-webmarketing/keyword-commercial-intent-list/" target="_self" class="button-right"]Next >>[/button_with_link]