When you own a business, there may be times when you want more exposure. Exposure gives you the ability to reach the public eye more. You want people to know what you offer and there are many ways to do this. Some businesses want to go beyond the flyers, ads and business cards. The more you expose your company, the better your chances are for profit.
A business consulting firm would be a great place to start. You can speak with them about having a consultant come out and show you how to get into the media. This would be considered media relations. Not many people are familiar with how and where to look for this, so hiring a business consultant is the best way.
When the consultant comes in, they will already have exceptional knowledge of how media relations work. They can do things such as training, online media, plan events and find out which spot in the media is best for your company. Online media can refer to blogging, forums or message boards. The internet is a huge thing but the consultant will know exactly where to look. They can also do things such as plan events. A public event can attract more customers than you know. The key to it all is knowing where your company needs to be placed. Does your company need to do pay-per-click? Could your company benefit from articles?
These are many things to consider and a consultant can look at what your company does to figure out which would benefit you the most. In media relations you need to start small. Try to figure out which outlet is right for you. A consultant will be familiar with all of this and will know the best place to start. Even with media placement, there is a fee to pay. You don’t want to pay to have your company placed in an area that is not going to do any good.
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
Marketing with Roger
526 S Main St, Suite 801F
Akron, OH 44311