Category Archives: Marketing Training

Why You’re Only Using 10% of Your CRM, and How to Fix it

One thing all organizations can get behind is not wasting money on resources that aren’t furthering their business. However, most organizations are wasting their CRM and are only using 10% of its valuable insights! I sat down with our Client Success Manager, Kayla Starta, to discuss how organizations can get the most bang for their buck and use their CRM to its fullest potential.
Read more

Why You Need to do Video Marketing

If you had a choice (in this blog post, you actually do), would you prefer to watch a video or read text? Most people would definitely say video, and marketers are flocking to video marketing to reach their target buyers. Leyna Chovan, our Content Manager at Enfusen, joins me in discussing the power of video marketing in today’s digital world. Watch this video to find out why you should be doing video marketing, and how we can get you started.
Read more

3 Lessons on High Converting Sales and Marketing Automation Campaigns

In order to truly understand the benefits of targeted sales and marketing automation campaigns, it helps to see what a solid marketing campaign can do for your business. So let’s start with the end result of proper targeting. The image below is from Enfusen’s HubSpot account. Our average campaign is now reaching a 40%+ conversion rate!
Read more