The area of town I live in is really starting to grow commercially . This is exciting, as many new national and local businesses are building up the area and creating potential new jobs near our main square. We have all heard rumors about what business is moving in where , but until those custom banners go up to tell us , no one knows for sure . fortuitously , most of the new businesses have temporary custom vinyl banners in place that say, ” Coming Soon ” or similar notices . These custom banner signs generate excitement and talk about the new businesses and make people avid to check them out once they open.
The restaurant, Ladles, is a wonderful example of a good custom vinyl banner attracting the right kind of attention. For months, while the building it is in was being completed , a temporary vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and that custom vinyl banner teased us for months . We couldn’t wait to try it! And guess what? Nearly everyone felt the same way, because the day they opened , there was a line going out the door to try Ladle’s offerings – simply because the owners didn’t wait to make good use of an attention grabbing custom vinyl banner !
How Do Custom Vinyl Banners Hold Attention?
Ladles has been open for a few weeks now, and business as of yet remains good. The custom banners have also changed lately , still urging people to come in and try them out . What kind of banners are these? Well, to start with , that “Coming Soon” banner has been changed to a “Now Open” sign. It is still a temporary custom banner with those two simple words , but it tells people that they are still new and worth a try . Also, many people may not have seen the opening dates on the previous temporary banner sign , and it never hurts to remind the community about your new business.
Ladles also has a custom banner at the front of its building, with a graphic of a soup ladle and the slogan , “Hot Soup For Cool People.” So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use custom vinyl banners to get noticed . Otherwise, the public might think the whole building was office space or even idle . Using a few different custom banners to draws attention to your business and brings in the customers to try you out !
Design An Eye-Catching Vinyl Custom Banner
Remember the soup ladle on the new restaurant’s custom business sign? It’s the perfect graphic – simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle’s vinyl banners is also well conceived – black lettering on a light yellow background. demarcation of colors is essential on a banner sign to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, “Hot Soups For Cool People”. This slogan Ladles came up with is also a good one – relevant to the business, soups, and memorable with its opposite word usage – hot and cool. The phrase is also small enough to fit onto the custom banner without cluttering it up with too much distraction and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very clever in that it compliments its customers – it lets them know that they are “cool.” It’s a marketing tactic that works, and Ladles has created an excellent design for a custom banner . No wonder there is always a line to get in to give them a try !
Don’t Limit Your Use Of Custom Vinyl Banners
The owners of Ladles did not order just one or two custom banners to promote their business. They used several – both temporary and permanent – to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design piqued people’s curiousity and made them eager to check it out. So when opening your own business, consider how useful custom banners are in building anticipation and excitement. Before you know it, you’ll have a line out your door too!
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SEO Consultant Roger Bryan
775 Elm Ridge Ave
Canal Fulton, OH 44614