It’s no secret that healthcare facilities become well known by word of mouth as well as through past patient experiences. People constantly need care when they are sick, injured or just on a routine basis, so why worry about a marketing strategy? The answer is simple: marketing for hospitals is done to increase visibility and essentially show potential patients why your facility stands out. The most important thing to focus on for locations like hospitals, clinics and medical centers is moving into the digital age and embracing the Internet and mobile technology options.
Why Use the Internet?
People constantly search for the facility that will best be able to treat them, and this information can easily be found online. In addition to this, the majority of the population has access to mobile devices like cell phones and tablets, making it necessary to do whatever it takes to increase search result rankings. Rather than waiting for an ad to come on the TV or be seen on a billboard, hospitals and other facilities should turn to the same marketing areas that their clients are turning to for answers: the virtual market. More than just social media pages and review websites, the first (and most important) thing that can be done is streamlining the information provided and boosting your public image.
SEO Marketing
The first thing that many people do when facing a medical issue or being diagnosed with a condition is to look online for answers. By increasing the likelihood that your facility will show up as a result when certain words or phrases are searched, you will in turn increase website traffic and visits to your facility. SEO tactics are not a new way to improve visibility, but they are some of the most effective – and can show almost immediate traffic and conversion results.
Keeping track of information and ensuring that it is consistent across all platforms, organized and reliable will boost confidence in your facility and give people a better idea about what you stand for. Not only can Enfusen set up and optimize different digital conversion paths, we can quickly deploy monetization models perfected for and aligned with different organizational marketing efforts.
Our past results have shown a 73% increase in keyword rankings on the first page of search results as well as an excess of $184,000 per month in organic traffic generation. Turn these past results into your future ones by allowing us to improve your healthcare marketing strategy quickly and easily.
SEO Consultant Roger Bryan