In the last decade, inbound marketing has become the most effective and cost efficient marketing method. Customers would rather find information on their own than to be interrupted by advertisements. Search engines like Google search make it possible for customers to research product information on their own terms.
While inbound marketing is incredibly successful, it’s also important to have the right marketing productivity tools and training to help your team in 2 areas of inbound marketing. With the advent of technology, it’s now possible for a software to know the right task, that needs to be done at the right time, and by the right person. Wouldn’t it be nice to come to work and know EXACTLY what needs to be done that day to be successful. Enfusen’s flagship marketing productivity suite, Marketing Control Center, can do just that.
Marketers are now in the habit of building buyer personas, and marketing to different segments of the population dependent on age, gender, educational background, internet browsing history, and more. Each buyer persona or customer avatar is an example of an ideal customer type. Once you have this foundational part of inbound, where do you go from here. What needs to be done to reach these “perfect customers”. Inbound marketing is such a great strategy, but it means nothing if there is no plan of execution and efficiency. Marketing productiviy revolves around efficiency and each team member knowing what needs to be done and who is responsible for each task. Marketing productivity software such as Marketing Control Center solves the problem of accountability and efficiency. By giving your team access to the tools, training, and tactics, it can be the answer to your marketing productivity.
Want to know where you stand in your marketing productivity? Fill out the form to your right to request a fully funded Sales & Marketing Automation Assessment. You will receive a roadmap of strategies designed to increase your marketing productivity!
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
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