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One of the fastest growing marketing techniques today is to use video technologies as a part of your promotional campaign. The advantages to be derived from Video Marketing are enormous, and that is the reason that a number of new web masters are focusing on this strategy to attract specific types of visitors on to their websites on a daily basis. Now that most consumers are on a high-speed connection, videos have become a more popular way to attract site visitors and make sales. The trend is spurred on by the rising popularity of video sharing web sites such as Metacafe and Youtube.
These video distribution portals get millions and millions of visitors every day searching for specific information on various subjects, topics or researching about a particular product/service. There is a way to leverage these sites to draw an audience to your site when you make unique, quality videos which will bring your conversion rate up. We will talk about the benefits that you can see through the use of quality video marketing in your next campaign in order to increase traffic and improve conversions.
Advertisers have long been aware that there is a large percentage of the population who would rather watch information presented in a commercial format than read about something in print. These individual consumers will be more open to learning about your product or service via a video presentation than an information page on a web site. Video sharing has become so popular that YouTube.com even gets more traffic each day than Google.com, the top search engine tool on the Internet. This remains evidence that videos are on the upswing and that greater numbers of individuals are attracted to videos available on the Internet. Marketers who produce entertaining and informative video material are able to cash in on this popular method of online advertising. Youtube isn’t the only video sharing website available for you to submit your videos to, so utilize all of them for your benefit. By such means you siphon off video traffic from these mega websites that currently possess the highest possible rankings. By becoming a member of these outlets, and allotting the necessary time and effort, you are able to gain a portion of their traffic. You will begin to gain subscribers for your video content and have a handle on all the videos that you upload after you begin putting out high quality, useful videos regularly. You will be able to develop your own video channel and attract huge amounts of visitors to your websites on a daily basis in this way.
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Another plus to using video marketing is the fact that people watching the video will have their sense’s engaged. Researchers have discovered that people react much differently when they watch a video versus the way they react when they read an article. It’s about creating a strong impact on your viewer’s mind and taking things from there. Videos differ from articles in that when people are reading, only one sense is engaged, but when they’re watching a video, more than one sense is engaged. Information can be delivered in a shorter period of time in keeping with the shorter attention span of today’s average consumer. ` Therefore if you want to keep their focus and cause them to give more of their time to your website, you should use video, which is an alluring format. The longer they stay on your site, the more opportunity you have to gain their trust and build a solid relationship with your visitors.
Last but not the least, video marketing is way better than other time consuming methods like social bookmarking. This is most certainly a new and innovative approach that will both bring in traffic to your site and help you to gradually form your own special audience, as well.
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SEO Consultant Roger Bryan