If you have been thinking about using a small business marketing firm to help your company, or even just considering new small business marketing tactics for your growing young startup, then you will want to keep a few things in mind about the current status of small business marketing in today’s industry. When it comes to successful small business marketing in today’s market, it should come as no surprise that internet marketing is the leading form of marketing for most small businesses. If you are ready to see what online marketing can do for your small business then turning to one of these professionals is the smart choice as they can fill you in on the potential of internet marketing and to make sure that your small business is taking full advantage of the technologies that many of these companies offer.
In an article from eWeek that covers the study, “The American Dream: What Really Motivates Small-Business Owners,” interesting insights on the activities of small business owners have been revealed. The article states:
’61 percent [of small businesses are] spending more than $1,000 per month on marketing.
The article also goes on to talk about some of the different online marketing techniques that small businesses today are utilizing showcasing that social media tends to be the leading form of small business marketing for small businesses today. However, this doesn’t mean that most small businesses today aren’t in need of some assistance when it comes to their small business marketing efforts. The study reveals:
9 percent using Facebook, 36 percent using Twitter and 31 percent using YouTube, although 60 percent said they need help in building marketing tools and 61 percent said they need assistance in evaluating effective marketing content.
The good news for those small businesses who feel they need some extra assistance with their marketing efforts is that there are professional small business marketing firms on the market today that will work together with a business to make sure they are getting the help they need to harness the power of the internet to their advantage. The right small business marketing company can help companies today understand and utilize internet marketing, whether companies want to utilize SEO or, like many, social media. The key to utilizing things like social media to your advantage is to making sure that your customers can find you. A professional small business marketing company will make certain that you have the strong online presence that is needed to get the attention of your customers. According to a recent article in Time magazine about small business marketing, this means having
‘a strong website, Facebook pages and Twitter feeds and YouTube videos. Use keywords in prominent places so searchers can find you. Solicit customer testimonials. Consider targeted local ads ‘ they could pay for themselves. And search for mentions of your company and products online to make sure the information about you out there is accurate and easy to find
A small business marketing company will also help you make sure that you’re not making the mistakes that many small businesses are making and that has had many small companies unable to find the success that they are looking for in the market. One of the biggest setbacks that small businesses today are facing is that they do not have their own website. According to statistics:
‘In most states, somewhere between 50% and 60% of small businesses do not have websites.
However, this doesn’t mean that all of these small businesses are completely ignoring the power of social media. Statistics also reveal that there are many small businesses, even those without personal websites that still harness the power of social media:
‘73% of small businesses are now using social media…Facebook leads the way, with 82 percent of social small businesses utilising this platform, ahead of YouTube (73 percent), Twitter (47 percent) and LinkedIn (47 percent).”
With the help of a professional small business marketing firm, business owners can not only get the assistance they need in understanding how to utilize things like social media to their advantage, but they can get assistance in building a creative, engaging and productive website that will help them get the strong online presence that they are looking for. In today’s market:
“Owners serve as the main marketers for 88% of small businesses”
However, this is likely why so many small business owners struggle with their marketing efforts. When small businesses use websites, SEO content and social media all together in a professionally crafted plan that will get their company to the forefront of the market and help establish that company as an expert within their field, then they can start getting the attention and success that they are looking for.
In today’s internet-savvy market, companies who want to find success need to harness the power of the internet to get new customers to your company and to help attract new business. There is no quicker or more effective manner of doing this than with internet marketing. However, what is holding many small businesses back is they feel as though they can’t develop their own internet marketing plan or that they don’t know where to get started. This is why it’s so important to hire a professional company for help.
Getting traffic to your website is instrumental to your success as a small business owner. It can help you find the success that you have always wanted as a small business owner. In order to experience this success for yourself, all you need to do is to call a reputable small business marketing firm for assistance.