Before inbound marketing had hit its stride, getting leads was a major challenge. Often, businesses would employ busy sales teams to develop special techniques and tactics in order to make a sale and gain a competitive advantage in the market. Still, those that found success with these outbound marketing strategies quickly found that the costs of attending events, conducting surveys, and making cold calls seemed to consume much of the revenue. These challenges lead to major changes in their marketing strategies. They reasoned that if they could become a lead magnet and bring the leads to themselves, they could literally cut out the high costs of a sales team and increase their revenue at the same time. By ensuring that their online content was designed to meet the needs of their site visitors and be specific to their stage in the buyers journey, they could attract all the leads they needed to keep their business growing strong.
What Is a Lead Magnet?
For those businesses wishing to break away from the excessive costs of maintaining an outbound marketing sales team, the idea of developing in inbound strategy can be quite appealing. They can minimize costs by using blogs that are optimized with Calls to Action that guide visitors through the process of becoming leads