Know your Product - Know your Business
When it comes to drop shipping taking a few extra steps can ensure your success. In this chapter we will cover taking the time to touch and feel your product before you sell it.
In the last chapter we partially covered examining your product. After working on this a little more it became apparent we needed to expand our though process on this aspect of the business. Knowing your product, its prices, and its value are key elements to successfully selling that product. Our previous research showed us that we could not profitably sell individual items based on their low price point. We came up with a break even sales point of $12 per order while having a product that priced at around $5. So we decided to create groups - meaning we will not sell individual items but instead we will sell our product in groups of 3 and 7. After making that decision we had to now redevelop our entire product offering.
Here is what we did:
This process has taught us a lot so far. Hopefully as you are following along you are writing our your own blueprint for success. The key element to all this is keeping in mind that once you have built one successful drop shipping site creating a second or a tenth will be much easier. They always say to learn to walk before you run - correct? Well I think we just stood up and are ready to take our first steps!
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Marketing with Roger
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