It has now come time to finalize our Marketing Plan. To do this we will use the Marketing 4 P’s which have been used for years to create a basic template for your marketing plan. This outline lays out the fundamentals for your Product, Price, Placement, and Promotion.This is important as it will show you elements of your plan that you need to work on. It also lays out a check list of things you need to have ready before you start selling.
We are not in month three of this project after some major holdups (that could have been avoided). We are moving into our launch phase which means its time to get our product ready. So even though we are drop shipping we decided to order one of everything we plan on selling in order to touch and feel our product. Having real first hand knowledge of your product goes a long ways in helping you sell it.
Take a look at what we came up with for our 4 P’s Marketing Plan
Product Decisions
Product Offering
Branding
Packaging
Warranty Repairs and Support
Price
Pricing Strategy
Place
Distribution Channels
Inventory Management & Warehousing & Order Processing
Promotion
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!