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transfer business blogs

How to Transfer Your Business Blogs from WordPress to Hubspot

April 29, 2015Roger BryanInbound MarketingNo comments
Roger Bryan
Roger is the Founder at Enfusen. He was #40 on Entrepreneur Magazines Most Influential Digital Marketers in 2016. His past companies have made INC Magazines Fastest Growing Companies in 2011, 2012, & 2013.

transfer business blogsSo you’ve been writing a business blog on WordPress to promote your company, but you’re ready to make the move to a marketing automation platform, Hubspot. For many people, the biggest concern with upgrading to new software is having to transfer all of your existing data to the new system.  This 24 step process will help to ease your concern by walking you through a struggle-proof method to transfer business blogs from WordPress to Hubspot. The steps will fall into 3 main categories: Exporting Blogs from WordPress, Importing Blogs into Hubspot, and Setting up Redirect Rules in WordPress.

 

Transfer Business Blogs from WordPress to HubSpot

transfer business blogs 1Exporting Blogs from WordPress

1. Login to the WordPress installation, navigate to the “Tools” section on the left sidebar, and then click on “Export”.

2. Select the “Posts” bubble to export only blog posts.

3. Click the blue “Download Export File” at the bottom of the list

transfer business blogs 2

Importing blogs into Hubspot

4. Login to Hubspot

5. Navigate to “Content Settings” under the content tab on the top navigation bar

6. Click on “Blog Importer” under the Content Optimization System Tools box on the bottom left.

 

transfer business blogs 3

 

7. Under “Step 1” click the “Select Import File” and select the file you downloaded from WordPress

8. Under “Step 2” select the blog to which the posts will be uploaded from the drop down menu

9. Under “Step 3” click Start Import

 

 

Setup Redirect Rules in WordPress

10. Once the Hubspot import is complete, navigate to the Blog Importer and click on the import

transfer business blogs 411. Copy the Hubspot URL mappings from the Redirect Rules

transfer business blogs 5

12. Paste into a new Xcel spreadsheet

13. Navigate to the Data tab on the ribbon and click on Text to Columns

transfer business blogs 6

14. Select the Delimited bubble and click “Next”

transfer business blogs 7

 

15. Select only the “comma” bubble for the Delimiters and click “Finish”

16. Save the file as a CSV (You will use this in step 21)

transfer business blogs 8

17. Navigate to WordPress

18. Click on Plugins on the right and find the Redirections plugin. If it is not there install the Redirections Plugin

transfer business blogs 9

 

19. Click on Settings under the Redirections plugin

 

transfer business blogs 10

 

20. Click on Options

21. Under the Import section click Choose File and select the CSV you saved in step 16, then upload

transfer business blogs 11

 

22. Navigate to the posts section

23. Select all the posts, click on Bulk Actions, then Applytransfer business blogs 12

24. In the status section select Draft and click update

transfer business blogs 13

 

Congratulations! You can transfer business blogs from WordPress to Hubspot. You are now free to analyze, synergize, and streamline (see Streamline Your Marketing Strategy) your content to generate valuable leads for your business.

transfer business blogs 14

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