This step-by-step guide is perfect for any local business trying to rank their business on the first page of google. We have outlined the exact steps you need to take in order to start ranking your website and drive local traffic. In order to use this guide you will need to have at least one physical business location but this process works just as well for multi-location businesses.
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The strategies outlined are to provide fast results while also creating a long-term SEO strategy that will bring lifetime value to your business and give you a steady stream of predictable leads if done correctly.
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Google needs to see you as a trusted brand before you try and rank for individual keywords. A few ways to increase your brand rank includes:
Having a fully optimized Google My Business (GMB) listing is one of the key factors for ranking locally.
Citations are a listing of your business information that includes your business name, address, and phone number. Think of Google My Business, Yelp, Facebook, Yellowpages, etc.
Create a keyword strategy that uses your city in the search term (see example images of a local keyword report below)
A common misconception is that SEO is about beating Google, this is not true. It is all about beating your competitors.
Setup proper conversion tracking for each type of conversion you intend to use.
Google takes into high consideration the mobile optimization of your core landing pages and the entire website. This is a “must have”. Some ways to make sure your site is mobile optimized include:
Just because you created the pages doesn’t mean your work ends there. There are a variety of questions you should be asking yourself to ensure your customer and Google can understand your page and what’s on it. Although page optimization is a long discussion a few tips include:
Once you have your site optimized and created for ranking you want to make sure you are getting people to look for your site. By getting views and page traffic it lets Google know that you are credible and that your site brings value to people which is why they are visiting. Google loves real engagement so make sure you combine a lot of different strategies for maximum effectiveness.
We recommend reading our blog post on this topic: Search Signals Guide
It is important to ask yourself:
For more information on how to use Key Performance Indicators in your SEO Efforts check out our blog post: The 10 Most Important Digital Marketing KPIs
If you have a multi-location business you want to have a location directory, individual location pages, and proper sitemaps in place so Google understands where you offer each product or service you offer.
By following these steps you will be able to create actionable goals, track your progress, and craft a strategy that will ensure success in ranking your local business. To help you get started with your local marketing efforts we want to offer you a FREE local marketing dashboard that will:
What’s next? Let Enfusen Help You Get Started. We’ll setup a Local SEO Dashboard for you that will unlock insights that help generate more organic traffic and to convert more of that traffic into paying customers.