What is a landing page?
A landing page is a page built specifically to greet or welcome viewers who are directed to your website from:
- PPC Advertisements
- Social Media Pages
- Referral Websites
- A Call to Action
If your company is spending a lot of time and money on social media, building links, and pay per click campaigns, it’s in your best interest to build a landing page specifically to entice these clients to convert from website visitors into paying customers.
A landing page is not a home page.
Don’t send clients directly to your home page from your PPC ads or social media pages. If you want more conversions send your prospects to a landing page built for a specific customer avatar, which is another word for your ideal customer.
Whereas a home page has to serve the needs of a company’s employees, prospective employees, current clients, and prospective clients, a landing page only has to serve one purpose: converting your prospect into a sale.
Separate landing pages can be created to market to different types of customers. Landing pages can be created to convince customers to opt-in to email lists, to download eBooks, or to sign up for a free software trial. Help your customers take a running leap into your sales funnel by using custom landing pages to encourage them to try out your products and services.
Don’t make your clients have to hunt around for your free offer.
Create a landing page specifically for your free offer and make it easy for your client to make the next step towards purchasing your product or service.
Successful landing pages don’t beat around the bush. They make a direct sales pitch in order to generate more sales for your business.
So what are you waiting for? Start increasing your conversion rate today and create specifically designed landing landing pages to dramatically increase the success of your advertising campaigns. Fill out the form to the right to request a consultation with our team.