The advent of the internet created an incredible amount of opportunity for innovators in the world of business, and in 1993 O’Reilly and Associates took advantage of that opportunity by creating the first ever commercial website. The Dot Com Boom was soon to follow, and with it the evolution of the sales process for B2C and B2B alike. It is said that 60% of today’s average sales cycle is complete before a potential customer makes contact with your sales team. This evolved sales cycle is what drives the need for content marketing. Demonstrate thought leadership, showcase your industry knowledge by marketing unique and insightful content, and qualified customers will surely follow. Thus, when it comes to content marketing, today’s businesspeople do not ask “Should we implement?” but rather “How do we implement?”
Don’t know which keywords align best with your company’s vision and mission? Predictive Content Analytics use a number of inputs including search engine query volume, existing competitors, and other historical data to determine the best route to take with your blog posting and keyword strategy. The results provide recommendations about what you need to write about, and how frequently you should be posting your writing.
The Pareto Principle, named after the Italian economist Vilfredo Pareto, observes that 20% of the inputs result in 80% of the outputs. For example, 20% of a company’s customers result in 80% of its profits. Another case is a report from Microsoft stating that by fixing 20% of the top reported bugs, 80% of the related software errors were eliminated. This same principle holds true for the results of Predictive Analytics. Content marketers find that 20% of their content generates 80% of their organic search visits. This has massive significance for your content marketing strategy. By using content marketing analytics, you could potentially eliminate 80% of your least effective traffic-driving content in order to free up time and resources that could be used on more profitable endeavors.
There are a handful of companies that provide content marketing analytics services, and can recommend steps for your company’s content strategy implementation. However, one company has furthered these analytics capabilities by automating the process. Not only will its analytics engine calculate your content marketing strategy around the most valuable keywords, but it will automatically place an order to its writer database, and socially syndicate the completed content. Enfusen aims to streamline your inbound marketing funnel so that you can generate consistent ROI.
Whether or not you choose to automate your content marketing analytics, actualizing your potential is always the end goal. Are you doing everything that you can?
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
SEO Consultant Roger Bryan
775 Elm Ridge Ave
Canal Fulton, OH 44614