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Who Is Roger Bryan
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SEO Consultant Roger Bryan has worked with some of the worlds largest companies on their marketing efforts.  These include Microsoft (c), Goodwill Industries, The American Red Cross, MedStar Health, Intersections, and 1000’s of local businesses over the last 23 years.   He was #40 on Entrepreneur Magazine’s Most Influential Digital Marketers. His past companies have made INC Magazine’s Fastest Growing Companies 3x’s.  He’s started, scaled, and sold three companies (Marketing Agency, eCommerce Business, and a Publishing Company).  His last book “Date Driven Marketing” is an Amazon Best Seller and has sold over 10,000 copied.

About Me

Hello, I’m  SEO Consultant Roger Bryan, and first of all, I want to thank you for visiting my site.

Having worked in many different fields throughout my life, I know that marketing is not a “one size fits all” undertaking… you likely do, too.

To me, marketing is about more than simply getting your message out there, it’s about doing it in a way that makes sense to each customer. As an SEO consultant, not only do I understand that, I know how to make it possible. A great deal of my experience comes from working in and with the non-profit sector, but that’s not everything.

My time as a successful entrepreneur has included founding multiple businesses, authoring books that are meant to act as guides and help others follow the same path that I have as well as establishing myself as a viable and capable SEO consulting expert. From the moment I started my first company in early 2007, I knew that not only did I want to make a living doing what I loved, I wanted to help others do the same thing, too.

The goal behind my work – and this site – is simple: helping people to understand and make the most of cutting edge marketing techniques and opportunities with a focus on data. The numbers don’t lie, and if you look closely enough, they tell a great story… you just have to learn to listen and use them.

Having the data is one thing. Using it is another thing entirely. For a marketing campaign, and in turn a business to succeed, the collected data must be utilized in ways that are most beneficial to you and your organization. Not only is using this data important, but so is being adaptable. The truth is that the digital world is constantly changing, and in order to be successful, you’ll have to change, too.

And sometimes, this change will be a quick turnaround in order to compensate for the changing marketing environment.

My Areas of Expertise

  • Developing, planning and implementing SEO strategies

  • Identifying SEO KPIs

  • Identifying buyer personas and targeting intended audiences

  • Driving traffic

  • Search engine optimization and ROI maximization

  • Referring, identifying and building relationships with clients

Proven Results

Marketing Goals:
This multi-billion dollar healthcare organization lacked local visibility for their hospitals, primary care facilities, urgent care facilities, and doctor profiles.

Service:
Local SEO, SEO Consulting

Strategy:
Optimize 25 different websites, Optimize 6500 doctor profiles, Optimize for over 100 different locations, provide consulting for overall digital marketing strategies

Results:

Improved Doctor Profile Rankings from 3% to 97% of all doctors in under 90 days.

Added Conversion paths and optimized pages/content for conversion increasing overall conversions by 300%+

Increased organic traffic on average by 47% creating over $1M+ per month in net new organic traffic value

Marketing Goals:
Improve Organic Traffic & Conversion for Car Donation Program

Service:
Local SEO, SEM

Strategy:
Create unique landing pages for each geographic location. Optimize pages for target keywords. Optimize conversion paths for mobile.

Results:

Increase Conversions 640%

Decreased Cost Per Conversion from $300+ to under $10 for organic conversions

Grew Annual Revenue from $2.1M to over $6M for Car Donation Program

Microsoft

Marketing Goals:
Build a scaleable and repeatable system that helps Microsoft Certified Partners generate sales qualified leads for Microsoft Services (O365, Azure, Dynamics)

Service:
Consulting, Training, Local Lead Generation, Marketing Automation

Strategy:
Build a platform that captures and records every action that a marketing team takes. Perform 700+ campaign audits, create an assessment that shows marketing teams their strengths and weaknesses and how to improve, build a go to market strategy for 100+ partners, case study work, and present to executive team each year.

Results:

Performed over 700 audits

Implemented over 100 campaigns

Generated $54,000,000 in SQL’s qualified leads in a single year for partners Built a campaign management platform with funding from Microsoft

Featured In

 

Common SEO Questions

Below, I’ve tried to answer some of the most common questions that people have when it comes to search engine optimization, marketing and the value of working with an SEO consultant. 

Hiring an SEO consultant vs. an SEO agency

The biggest draw to hiring an SEO consultant over an agency is that a consultant is a single person, and that means you know exactly who you’ll be dealing with. Not only that, but an SEO consultant typically will have a great deal of experience with various methods and marketing platforms, as well as vast amounts of knowledge to draw from. An SEO consultant can create their own hours, meaning that you benefit, too, since your work won’t be restricted to typical business hours. While an agency may be able to take on more clients and do more work because there are more people to delegate to, with an SEO consultant, you’ll know that the work being done is being done by an expert – not someone that just started.

Who needs an SEO consultant?

Deciding that you need an SEO consultant shows that you’re truly invested in the success of your business. Businesses of all sizes and stages of life utilize SEO expert – so don’t hesitate to reach out. Marketing is hard, and it becomes even harder when trying to navigate through data and results, which is why SEO consultants like me exist. Since I know what to look for, and know how to use this information to help you, it takes some of the pressure off of you, allowing you to focus on the rest of your business.  

What terms should someone looking for an SEO consultant know?

The language of an SEO consultant might seem foreign to you, but here are a few terms that can help you understand what your SEO consultant means when they speak.

  • Rank Types: A search term (or keyword) is ‘ranked’ based on the position that it holds in search results. There are different types of ranking that you will need to consider for your campaign and your pages. Here’s a breakdown. 
    • Local Rank: Also called ‘maps rankings’ these are the listing that show in organic search that contain the business information such as address and phone number being shown on a map.  
    • National Rank: This would be traditional placement in search engines.  These results tend to come below local (maps listings) for local based search terms.
    • Mobile Rank: Your current rank on mobile devices
  • Impressions: The number of times your site is shown in search based on your content match to a searcher’s perceived intent. 
  • Click Through Rate: Exactly as it sounds, the percentage of people that see your site (impression) and decide to click on your listing.
  • Time on Site: The time on site is a calculation of how long each unique visitor spends on the site each time they visit. This time is calculated by adding up the amount of time each visitor spends on different pages. 
  • Conversion Rate: The number of visitors that visit your site and take some type of call to action (call, form, or chat).  This is shown as a percentage.  

Lifetime Value: The toal value of a new customer over the average amount of time you keep a customer.  Someone that spend $100 per year with you and tends to work with you would have a LTV (lifetime value) of $300 ($100 x 3).

What to look for when searching for an SEO consultant

All businesses will have different needs, but there are a few things to keep in mind when seeking out the services of an SEO consultant.

  1. A history of SEO experience is imperative.Not only will they know the practices themselves, they’ll know the market, too.
  2. Proven track records help SEO consultants like me make a name for myself. I can tell you all about what you need to do, or what the services I can provide for you may include, but showing you that these suggestions and ideas can result in success? Even better. References are important.
  3. Understanding “the big picture” is necessary. While rank is important, it’s not always about having the highest ranking page as long as site visitor numbers go up and conversion rates increase.
  4. Communication skills may not seem that important, but they really are. An SEO consultant needs to know how to do their job – but also how to explain this job to someone that is less experienced. This trickles down through every level, because a skilled SEO consultant doesn’t only need to know how to talk to you about what should be done, they need to be able to thoroughly communicate their needs and plans to other employees, too.
  5. A curious SEO consultant is likely to be a successful, thorough one. Simply knowing something isn’t always enough to get the job done, continuously wanting to learn is the best way to build skills.

 

When to hire someone experienced with SEO consulting

The basic answer? When you want to get and see results with your data, and don’t have time or manpower to dedicate to the task internally. The more extensive answer? An SEO consultant can bring a new perspective to your business, so if you’ve got great ideas or great content plans and don’t quite know how to implement them, bringing in an SEO specialist is the right call. It’s possible to be a great business owner and still not have any idea how to go about SEO or utilizing good marketing strategies. It may seem like asking for help, but in truth, it’s all about increasing the likelihood for success

Where to look for information about an SEO consultant?

By looking through an SEO consultant’s website, you’ll get all the information you need at once. You can see who they are, what they believe and how they operate. You’ll get to see some reviews and information about past (or even current) clients, and you can see what they are like in their own words. A site like this one offers an opportunity for us to present ourselves to potential clients – and to make a great first impression.

How to find a reliable SEO consultant

The answer to this varies depending on how much effort you want to put into your search, but when it involves the success of your business, not shying away from being thorough is recommended. Places to look for an SEO consultant include:

  • Professional or peer network recommendations can go a long way
  • Search for lists of top-ranking and rated SEO consultants compiled by reliable and relevant sources
  • Utilize reviews that have been provided via 3rd party sites. Sometimes people on these sites will be more honest and thorough in their reviews than other sources.
  • Attend trade shows and conferences as well as local networking events and meet candidates face to face.
  • Search for SEO blogs and find someone to connect with. Reviews and recommendations can only tell you so much, but when you find content that you identify with? These are the types of consultant relationships that last.

How to become a respected SEO consultant

Everyone’s path will be a little different, but there are a few steps (and ideas) to keep in mind when trying to become an SEO consultant. I followed many of these, and it’s gotten me to a great spot, career wise.

  1. Keeping up to date with the latest trends in SEO is one of my primary responsibilities.  This includes knowing what works today while also paying attention to changes coming from the search engines. 
  2. I need to have a great deal of patience. Success may come quickly, but it won’t always happen overnight. Being successful with SEO is about proving your value – both to yourself and to clients.
  3. I focus on a data driven SEO process.  SEO is a science not an art. When you manage the data your campaigns succeed.  When you don’t.. Well I’m sure you get the picture. 

What does an SEO consultant do?

Put simply, an SEO consultant like me needs to focus on many things, but they all always return to one thing: getting clients like you the results they’re looking for when it comes to generating and converting leads. This is done by cultivating and implementing content and strategies that will help to increase visibility online through search engine ranking. To do this well, an SEO consultant needs to be able to think critically about each campaign and deliver something that meets specification.

My Partners