Roger Bryan has worked with some of the worlds largest companies on their sales & marketing efforts. These include Microsoft, Goodwill Industries, The American Red Cross, MedStar Health, Intersections, and 1000’s of local businesses over the last 23 years. His past companies have made INC Magazine’s Fastest Growing Companies 3x’s. He’s started, scaled, and sold three companies (Marketing Agency, eCommerce Business, and a Publishing Company). His last book “Date Driven Marketing” is an Amazon Best Seller and has sold over 10,000 copies.
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Who Is Roger Bryan
About me
Hello, I’m Growth Consultant Roger Bryan, and first of all, I want to thank you for visiting my site.
Having worked in many different fields throughout my life, I know that marketing is not a “one size fits all” undertaking… you likely do, too.
To me, marketing is about more than simply getting your message out there, it’s about doing it in a way that makes sense to each customer. As a Chief Revenue Officer, not only do I understand that, I know how to make it possible. A great deal of my experience comes from working with companies from start up, to scale up, to exit.
My time as a successful entrepreneur has included founding multiple businesses, authoring books that are meant to act as guides and help others follow the same path that I have as well as establishing myself as a viable and capable Chief Revenue Officer. From the moment I started my first company in early 1997, I knew that not only did I want to make a living doing what I loved, I wanted to help others do the same thing, too.
The goal behind my work – and this site – is simple: helping people to understand and make the most of cutting edge sales & marketing techniques and opportunities with a focus on data. The numbers don’t lie, and if you look closely enough, they tell a great story… you just have to learn to listen and use them.
Having the data is one thing. Using it is another thing entirely. For a marketing campaign, and in turn a business to succeed, the collected data must be utilized in ways that are most beneficial to you and your organization. Not only is using this data important, but so is being adaptable. The truth is that the digital world is constantly changing, and in order to be successful, you’ll have to change, too.
And sometimes, this change will be a quick turnaround in order to compensate for the changing marketing environment.
My Areas of Expertise
- Developing, planning and implementing strategies between marketing and sales departments
- Identifying core KPIs for each department
- Identifying buyer personas and targeting intended audiences
- Driving traffic
- Maximizing ROI from Marketing Efforts
- Referring, identifying and building relationships with clients
PROVEN RESULTS
Marketing Goals:
This multi-billion dollar healthcare organization lacked local visibility for their hospitals, primary care facilities, urgent care facilities, and doctor profiles.
This multi-billion dollar healthcare organization lacked local visibility for their hospitals, primary care facilities, urgent care facilities, and doctor profiles.
Service:
Local SEO, SEO Consulting
Strategy:
Optimize 25 different websites, Optimize 6500 doctor profiles, Optimize for over 100 different locations, provide consulting for overall digital marketing strategies
Improved Doctor Profile Rankings from 3% to 97% of all doctors in under 90 days.
Added Conversion paths and optimized pages/content for conversion increasing overall conversions by 300%+
Increased organic traffic on average by 47% creating over $1M+ per month in net new organic traffic value
Marketing Goals:
Improve Organic Traffic & Conversion for Car Donation Program
Improve Organic Traffic & Conversion for Car Donation Program
Service:
Local SEO, SEM
Strategy:
Create unique landing pages for each geographic location. Optimize pages for target keywords. Optimize conversion paths for mobile.
Increase Conversions 640%
Decreased Cost Per Conversion from $300+ to under $10 for organic conversions
Grew Annual Revenue from $2.1M to over $6M for Car Donation Program
Microsoft
Marketing Goals:
Build a scaleable and repeatable system that helps Microsoft Certified Partners generate sales qualified leads for Microsoft Services (O365, Azure, Dynamics)
Build a scaleable and repeatable system that helps Microsoft Certified Partners generate sales qualified leads for Microsoft Services (O365, Azure, Dynamics)
Service:
Consulting, Training, Local Lead Generation, Marketing Automation
Strategy:
Build a platform that captures and records every action that a marketing team takes. Perform 700+ campaign audits, create an assessment that shows marketing teams their strengths and weaknesses and how to improve, build a go to market strategy for 100+ partners, case study work, and present to executive team each year.
Performed over 700 audits
Implemented over 100 campaigns
Generated $54,000,000 in SQL’s qualified leads in a single year for partners Built a campaign management platform with funding from Microsoft
ROGER BRYAN’S LIBRARY
BOOKS I’VE WRITTEN & BOOK REVIEWS
“Roger’s actionable advice and consulting was right on spot.. He has an incredible grasp and depth of knowledge of the digital world. Kudos!
Rob K.
COMMON SEO CONSULTING QUESTIONS
Below, I’ve tried to answer some of the most common questions that people have when it comes to sales, marketing and the value of working with a Chief Revenue Officer.
HIRING A CHIEF REVENUE OFFICER
The biggest draw to hiring a Chief Revenue Officer is they bring a blend of sales & marketing experience to your team.. Not only that, but a Chief Revenue Officer typically will have a great deal of experience with various methods and marketing platforms, as well as vast amounts of knowledge to draw from.
WHO NEEDS A CHEIF REVENUE OFFICER
Deciding that you need a Chief Revenue Officer shows that you’re truly invested in the success of your business. Businesses of all sizes and stages of life utilize Chief Revenue Officers – so don’t hesitate to reach out. Marketing is hard, and it becomes even harder when trying to navigate through data and results, which is why CRO consultants like me exist. Since I know what to look for, and know how to use this information to help you, it takes some of the pressure off of you, allowing you to focus on the rest of your business.
WHAT TO LOOK FOR WHEN SEARCHING FOR A CHIEF REVENUE OFFICER
All businesses will have different needs, but there are a few things to keep in mind when seeking out the services of a Chief Revenue Officer.
- A history of experience is imperative. Not only will they know the practices themselves, they’ll know the market, too.
- Proven track records help Chief Revenue Officers like me make a name for ourselves. I can tell you all about what you need to do, or what the services I can provide for you may include, but showing you that these suggestions and ideas can result in success? Even better. References are important.
- Understanding “the big picture” is necessary.
- Communication skills are key. A Chief Revenue Officer needs to know how to do their job – but also how to explain this job to someone that is less experienced. This trickles down through every level, because a skilled CRO consultant doesn’t only need to know how to talk to you about what should be done, they need to be able to thoroughly communicate their needs and plans to other employees, too.
- A curious Chief Revenue Officer is likely to be a successful, thorough one. Simply knowing something isn’t always enough to get the job done, continuously wanting to learn is the best way to build skills.
WHEN TO HIRE SOMEONE EXPERIENCED WITH CRO CONSULTING
The basic answer? When you want to get and see results with your data, and don’t have time or manpower to dedicate to the task internally. The more extensive answer? An Chief Revenue Officer can bring a new perspective to your business, so if you’ve got great ideas or great content plans and don’t quite know how to implement them, bringing in a CRO specialist is the right call. It’s possible to be a great business owner and still not have any idea how to go about sales & marketing or utilizing good strategies. It may seem like asking for help, but in truth, it’s all about increasing the likelihood for success
WHERE TO LOOK FOR INFORMATION ABOUT AN CHIEF REVENUE OFFICER
By looking through a Chief Revenue Officer website, you’ll get all the information you need at once. You can see who they are, what they believe and how they operate. You’ll get to see some reviews and information about past (or even current) clients, and you can see what they are like in their own words. A site like this one offers an opportunity for us to present ourselves to potential clients – and to make a great first impression.
HOW TO FIND A RELIABLE CHIEF REVENUE OFFICER
The answer to this varies depending on how much effort you want to put into your search, but when it involves the success of your business, not shying away from being thorough is recommended. Places to look for a Chief Revenue Officer include:
- Professional or peer network recommendations can go a long way
- Search for lists of top-ranking and rated CRO consultants compiled by reliable and relevant sources
- Utilize reviews that have been provided via 3rd party sites. Sometimes people on these sites will be more honest and thorough in their reviews than other sources.
- Attend trade shows and conferences as well as local networking events and meet candidates face to face.
- Search for CRO Blogs and find someone to connect with. Reviews and recommendations can only tell you so much, but when you find content that you identify with? These are the types of consultant relationships that last.
HOW TO BECOME A RESPECTED CHIEF REVENUE OFFICER
Everyone’s path will be a little different, but there are a few steps (and ideas) to keep in mind when trying to become a Chief Revenue Officer. I followed many of these, and it’s gotten me to a great spot, career wise.
- Keeping up to date with the latest trends in sales & marketing is one of my primary responsibilities. This includes knowing what works today while also paying attention to changes coming from the search engines.
- I need to have a great deal of patience. Success may come quickly, but it won’t always happen overnight. Being successful with sales & marketing is about proving your value – both to yourself and to clients.
- I focus on a data driven process. When you manage the data your campaigns succeed. When you don’t.. Well I’m sure you get the picture.
WHAT DOES AN CHIEF REVENUE OFFICER DO?
Put simply, an Chief Revenue Officer needs to focus on many things, but they all always return to one thing: getting clients like you the results they’re looking for when it comes to generating and converting leads. This is done by cultivating and implementing content and strategies that will help to increase visibility online through search engine ranking. To do this well, a Chief Revenue Officer needs to be able to think critically about each campaign and deliver something that meets specification.
OUR PARTNERS
Marketing with Roger