In 5 Years, 80% of marketers will be out of work…don’t Be One of Them
Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.
You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing.
Roger Bryan spent three years working with hundreds of businesses on their “Modern Marketing Strategies” and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts.
It doesn’t matter if you’re a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.
Data Driven Marketing is the new #1 best
selling book on Small Business Marketing.
Data Driven Marketing was recently
recognized with the #1 BestSeller Award.
Data Driven Marketing made national news & appeared on over 100 news outlets in the US.
Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.
Data-driven marketing is the latest marketing trend to sweep the industry. For decades companies have been compiling data on their buyers and buyer personas but until today the computing power and knowledge needed to take advantage of this data has been kept out of the hands of everyday business owners.
A data-driven marketing approach helps professional marketers, marketing agency owners, and business owners to define and attract new customers in a dependable predictable manner. The level of control a data driven marketing has over their competitors is unparalleled in our industry. Today it is a competitive advantage, tomorrow it will be necessary to survive.
Traditional marketers struggle to easily create campaigns that convert in a predictable manner. Data-driven marketers do not have that problem. They leverage data to know the exact audience and message they needto bring to market in order to drive scalable traffic & conversions.
The methods that Roger Bryan outlines in his bestselling book “Data-Driven Marketing”, were compiled during his two year research project with Microsoft (TM). After working with over 200 Microsoft Partners on defining the exact strategies needed to implement success marketing campaigns Bryan structured his team’s research into a campaign strategy that can be used by any business no matter their size.
This book is a perfect fit for those looking to improve their marketing campaign results while doing less work.
Author Roger Bryan has founded four 7-Figure businesses each in the digital space.
He’s been featured as a top entrepreneur and marketer in countless publications such as INC, Entrepreneur, and The Huffington Post.
He is most recognized for his philanthropic work in raising over $100,000,000 for non profit organizations and has been featured in Philanthropy Magazine.
INC5000 x 3
#7 on Entrepreneur Magazines Most Influential Entrepreneurs list 2017
#3 on INC Magazines “Best Tools to Automation your Business – Enfusen” 2016
#41 on Entrepreneur Magazines Top Digital Marketers list 2016
Jay Abraham Marketer of the Year 2012
Invited to the White House as a most Influential Young Entrepreneurs – 2012
"Data is critical in understanding the effectiveness of any advertising. Internet advertising is uniquely well suited for tracking and analytics, but most companies ignore this. They blindly spend money on advertising, never knowing what works, or how to spend it "better" to yield greater results for less. Roger's book covers this in a way that can help anyone understand what they really need to know. The 12-Step Quick Start Checklist poses 12 critical questions that anyone should think about before launching a campaign. Highly recommended!"
CHRIS ULRICH, DIRECTRESPONSEGROUP.COM
"Great book for businesses that don't know how to leverage their customer data to grow their business. We use data for our advertising, but picked up a few really good tips from the book that we can implement on other aspects of our business."
GARY NEALON, GARYNEALON.COM
"Roger Bryan is a wealth of knowledge in the digital marketing space. I've attended several seminars in which Roger shared effective marketing strategies, tools, and processes. When he speaks, I listen! Thanks for continuing to be a VERY above average human being!"
BRIAN HONG, INFINTECHDESIGNS.COM
"Two items of full disclosure to start: First, I've been in marketing for over 20 years and have owned an agency since the late 90's. I am THE target audience for this book. Second, we have beta tested Roger's Enfusen platform (which is awesome) and are already big proponents of data-driven marketing. So, there was no need to convince me how important it is. That said -- WOW! This book hits the perfect sweet spot that makes it the ideal tool for agency owners to get everyone in the organization on the same page while also prompting deeper thinking for the most savvy marketers."
ANDREW S. BEEDLE, ABEEDLE.COM
Like I mentioned before, this book is free. Oh, and in case you’re wondering…
I know there are some websites out there that offer you something cool for free, but then stick you into some program that charges your card every month.
This isn’t one of them.
And in case you’re wondering why I’m doing this – there are actually a few reasons…
The only thing left to do is sign up and order the book.
After all, I’m giving you it to you for free.
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
Marketing with Roger
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