Now, I don’t just mean that you need to know your company's marketing plan and products, but you also need to know what moves your audience. Who is your target audience? What are their needs, wants and desires? What will induce them to sign up with you in your business? What solutions to their problems can you make available for them? If you’re marketing health and wellness, why would you be talking to a 22-year-old college student? Even if they did sign up, they’ll be dropping in a few short months because it is unlikely they ever had an attachment to the product.
Have a look at the biggest leaders in your MLM company. They will be emotionally attached to the products. They used it and loved it. That is how it should be! Understand who your ideal target market is likely to be. This will provide you with a better understanding of how you can best deliver your message them, convert them to customers, and grow your online business.
2. Use methods that will allow you to broadcast knowledge of your products and services to prospects.
marketing is a numbers game and you have to get your message out to as many of your target market as you can.Develop a marketing system that works and use it constantly.
If your upline tells you that a networking business is not about selling or that the product sells itself, it may be tme to start looking around for another company to work with. Why is it that conference lines for sales calls have really taken off over the past couple of years? They can leverage your presentation time and overcomegeographic limitations and take your business world-wide. They should be a requirement for any businessproprietor. They’re cheap. And moresignificantly, when usedproperly , you can get yourself in front of a lot of people that truly have a want, need and desire for what you possess.
3. Phone Mastery.
If you are looking to enlarge a business to heights you can’t even envisage the phone must be your friend. One of your top friends. Can you see in your mind's eye speaking with prospects that have already displayed a want and desire for your products every single day? How useful would that be? This is a crucial element that’s required to win. When you have prospects that WANT to speak with you and have already displayed an interest in what you have, growing a business becomes simpler.
How many people per day do you think would join you in business if you were just speaking with ten prospects a day that needed or desired something you have? Let’s imagine only 2 of those people sign up. That’s ten new people in your downline per week into your business!
4. Internet mastery.
The internet is an volatile tool. It’s without doubt incredible, but just like any other tool you have in your garage, you need to know how to correctly use it. Having a website just not enough. You need to know what contentto have on it, how to lay it out, and how to tap into the mind of your prospect. Furthermore, you must know how to get targeted traffic to the website that already want and need what you have. Once this is mastered, this tool becomes so powerful that words can’t represent. The internet is one of the main components that have allowed a lot of people to generate millions and millions of dollars in a very short time span.
5. Mastery of the Written Word.
How would you like to sign up associates into your business without ever speaking with them? What if you could write a sales letter from top to bottom that put people into your business whether you were sleeping or golfing? Would that havea spectacular effect on your business? No question. This is such an explosive tool that we’ve learned to master over the years it’s actually frightening. There are some companies where all they do is send sales letters pitching various products that generate hundreds of millions of dollars every single year.
What would it be like to log into your back office every day to see that your business grew by three people while you were doing that? By mastering the written word and using some good copy to create salivating messages to your prospects, you too can grow a million dollar business inside of 1 year.
Have a think about YOUR MOST COMPELLING REASON for becoming involved in a home based business. Really analyze that reason and then decide how much you really want to succeed. To live the good life, spend time with your friends and family…not have to commute an hour and a half in traffic to and from work? Isn’t that why you got involved in the first place? Is your reason strong enough to get you through even the hardest and leanest months? It doesn’t have to be the way it is for the 96% of network marketers that are failing and failing miserably.
If you really want to grow your online business, it is not as hard as it seems, but you MUST become a marketer and use true, sound marketing techniques and savvy to make it happen.
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
Marketing with Roger
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