How You Can Grow Your Online Business With Ease
Everyone knows just how powerful the Internet is. Celebrities have millions of followers on their social media pages. Tweets go viral and garner hundreds of thousands of likes. Brands have well-established online presence, leading to more sales and engagement. So where do you and your business fit in?
The answer to this might surprise you, but there is plenty of room for your business to thrive online – as long as you have a successful and smart marketing campaign and objectives.
The following five tips may not all apply to you at the same time, but keep them in mind.
1. In order to become a success, you have to be seen as a leader.
Now, this doesn’t just mean that you need to know your company’s marketing objectives, plan, and products from top to bottom. You also need to know what moves your audience. Who is your target audience, or your niche market? What are their needs, wants, and desires? Exactly what will incentivize them to sign up with you in your business? Which solutions to their problems can you make available for them?
If you’re marketing health and wellness, why would you be talking to a 22-year-old college student? Even if they did sign up for your offer, they’ll be dropping in a few short months because it is unlikely they ever had an attachment to or long term use for the product. By eliminating the “unlikely” demographics, you can focus on those leads that are likely to convert – and stick around.
Have a look at the biggest leaders in any MLM (multi-level-marketing) company. They will be emotionally attached to the products or services. They used it and loved it. That is how it should be!
Understand who your ideal target market is likely to be. This will provide you with a better understanding of how you can best deliver your message them, convert them to customers, and grow your online business. Getting this information takes time, yes. But it also will be valuable well into the future, and helps you decide on marketing campaign goals.
2. Use methods that will allow you to broadcast knowledge of your products and services to prospective clients.
Marketing is a numbers game. This means that to succeed, you have to get your message out to as many people within your target market as you can. Develop a marketing system that works, and use it constantly. This starts with an inbound marketing funnel, but also includes lead management, data capture and nurturing. This is a long-term, multi-step process.
If your upline tells you that a networking business is not about selling or that the product sells itself, it may be time to start looking around for another company to work with.
Why is it that conference lines for sales calls have really taken off over the past couple of years? They can leverage your presentation time and overcome geographic limitations. These changes might just take your business worldwide. They should be a requirement for any business proprietor. They’re cheap. And more significantly, when used properly, you’ll get yourself in front of a lot of people that truly have a want, need, and desire for what you possess. This helps to increase your ROI (return on investment) over time, leading to sales success and a large profit margin.
3. Phone Mastery is imperative.
If you are looking to grow an online business, the phone must be your friend. In fact, it needs to become one of your top friends.
Picture this: speaking with prospects that have already displayed a want and desire for your products every single day. How useful would that be? Using the phone is a crucial element that is required to win. When you have prospects that want to speak with you and have already displayed an interest in what you have, growing a business becomes simpler. Knowing when to use phone numbers, cold calls, communication and simply just staying in touch sets you apart from others that are strictly focused on in-person or online interactions.
How many people per day do you think would join you in business if you were just speaking with ten prospects a day that needed or desired something you have? Let’s imagine only 2 of those people sign up. That’s ten new people in your downline per week into your business! This might not seem like a large percentage, but think about it this way:
Ten new people per week may mean as many as 40 people per month – or 520 per year. For some businesses, that’s doubling their number of business leads in only 12 calendar months.
4. Master the Internet.
The internet is a volatile tool. It’s without a doubt incredible, but just like any other tool you have in your garage, you need to know how to correctly use it. Having a website is just not enough. You need to know things like
- What content to have on it
- The best way to lay everything out
- How to tap into the mind of your prospects
- Best practices for overall optimization
- Which areas of your site are the most visited and utilized
Furthermore, you must know how to get targeted traffic to the website. This is people that already want and need what you have – in other words, your niche market, and people just outside of it. Once this is mastered, this tool becomes so powerful that words can’t represent the value.
The Internet is one of the main components that have allowed a lot of people to generate millions and millions of dollars in a very short time span. When you utilize the Internet properly, growing your online business happens quickly. Learning to use this tool isn’t something that needs to be done alone. It can (and should) be a part of your implemented marketing campaign goals.
Why separate tasks that can be combined?
5. Mastery of the Written Word.
How would you like to sign up associates into your business without ever speaking with them? What if you could write a sales letter from top to bottom that put people into your business whether you were sleeping or golfing? Would that have a spectacular effect on your business?
There’s no question about it – it would.
Content is such an explosive tool, and when using it is mastered, the possibilities are unbelievable. There are some companies where all they do is send sales letters pitching various products. And guess what? These letters generate hundreds of millions of dollars every single year.
What would it be like to check into your office every day to see that your business grew by three people while you were simply pitching different ideas? How would it feel to know that the blogs or social media posts that you create are doing the work for you?
By mastering the written word and using some good copy to create inviting messages to your prospects, you too can grow a million-dollar business inside of 1 year. This might seem impossible. It might seem outlandish. However, it all begins with creating an effective marketing plan and determining marketing objectives and strategies that are relevant to your needs.
Think carefully about the most compelling reasons for becoming involved in a home-based business.
Analyze that reason and then decide how much you really want to succeed.
What are your goals and objectives? To live a good life? Spending time with your friends and family? To not have to commute an hour and a half in traffic to and from work?
Arent those the reasons why you got involved in the first place?
Is your reason strong enough to get you through even the hardest and leanest months? It doesn’t have to be the way it is for the 96% of network marketers that are failing and failing miserably. It won’t be this way if you take the time to establish marketing plan objectives suitable for your business.
If you really want to grow your online business, it is not as hard as it seems. However, you MUST become a marketer and use true, sound marketing techniques, and be business savvy to make it happen.
Start by utilizing a marketing grader tool to see where you stand, and go from there. The possibilities for growing an online business are endless – but only if you’re willing to work hard at it.