As a marketer, you’ve heard rumors about the effect of social media marketing on SEO. Each iteration of the Google algorithm ushers in whispers about the effect of retweets, re-pins, and other social media metrics that may help you climb to the top of a Google search. Yet these rumors are always unconfirmed due to Google’s efforts to contain their algorithmic variables in order to prevent old-school SEO tactics from dictating the content that you will find on the first page. With that being said, there are undeniable correlations between certain social media marketing metrics and Google SERPs (search engine results pages). Keep reading about these social media marketing strategy insights that may help you reach your target audience when it comes to search engine results. This is the easiest way to start collecting information to form your social media marketing plan.
By now, you know that social sharing is important to the performance of your blog posts. Every time that your post is shared through social media, it is amplified through the digital world. This is a great example of how to use social media for marketing. This sort of digital referral will compound your views, and hopefully clicks and conversions depending on how engaging your content is. Not only is this a great way to amplify your message, but there is a direct correlation between a high number of social shares and the search engine rank of your post. If social sharing isn’t happening naturally, consider offering incentives to your readers. You might consider hosting a drawing for everyone that adds a social share to your post. You could also appeal to your readers’ need for consistency by proposing that they share your post if they agree. Whether organically or via direct appeal, increasing your social shares will help to boost your SEO.
On the surface, including a hashtag in a tweet may help you get relevant views, clicks, and even conversions, but they are even more than that inside a strong social media marketing plan. Including hashtags in your social media marketing plan offers more than just views, hashtags have been the topic of discussion for multiple iterations of the Google algorithm. As Saif Ajani mentioned in his Keyhole article, your tweet is more likely to be indexed if it includes a hashtag. Assuming that you are including links to your blog posts in your tweets, this is a fantastic way to compound the authority of indexed pages in order to increase your search engine placement. In addition to increasing your tweet’s chance of being indexed, Google has been known to index hashtag pages which include posts with matching keywords in their tags. This is an additional way to drive authority and views to your content.
Keeping with the theme of compounding the authority of your content, you will want to generate online press releases that use social media to enhance their impact. An online press release is a great way to create a temporary increase in traffic, as well as a more permanent abundance of inbound links. Anything worth doing is worth overdoing, so make sure that you syndicate your highest authority release(s) using your social media platforms. Using your press release to link to a related blog post, syndicating your press release, and syndicating your blog post will create a powerful vortex that will increase your SEO and eventually boost your customer conversions. Be sure to include this tactic in your social media marketing plan.
Now you know how to turn this social tool into an SEO driver, but there may still be other components of your social media marketing plan that are not being leveraged to their potential. Request a free assessment today, and let Enfusen evaluate your strengths and weaknesses in addition to offering tailored advice for your company.
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SEO Consultant Roger Bryan
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Canal Fulton, OH 44614