Being a part of social Media marketing, is how you connect and keep in contact in this digital world. Even if you do not talk to them once a week, you still know what they are up to and how they are doing. With companies being on social media it is important they post to keep their followers up to date with all the questions like who, what, when, where and most importantly why. “Sharing is caring” in this era and trying to please your followers, customers, and clients is important to the success of your business. Here are 3 ways to kill your social media engagement.
We have all seen it on Twitter, FaceBook, or Pinterest; the accidentle uploading of a picture or quote that was not meant to go live. These accidents happen to the best of us, and no one is perfect. We can delete an accidental post as soon as we spot our mistake, but some people see it before it can be taken down. They can take screen shots for posterity. In the end, the post was a mistake, it was taken down, and it will eventually blow over. On the other side, imagine a company posting something on accident. Accidently posting can lead to repercussions. An extreme example is when U.S. Airways replied to a customer and included an inappropriate picture. This single tweet that was quickly taken down resulted in bad publicity that lasted weeks after it happened because of screen shots. They made a public apology, but the damage cannot be undone.
People get on social media more than once a day. They constantly check to keep themselves updated on the news and what their friends, families, idols, and favorite companies are doing. That sums up why they are on social media so much. According to Jeffbullas.com, 23 percent of Facebook users login at least 5 times per day. That is just Facebook alone. If you have people following you, chances are they want to know what is going on with you or your company. By not posting enough, people will forget about you, slowly fade out of caring, and maybe even lose followers. Becoming irrelevant and possibly losing the interests of your followers could be the result of your lack of posting.
Social Media is the new way standard for customer service, not just a way to keep your followers connected to you. It . People take their frustrations to social media to make known their concerns or what they need help with. By not responding to what your followers are posting about you, to you, or tagging you in will not help your company at all. If they take time out of their day to write a quick concern or question, they expect an answer of the company. It’s not like the world of email where you have days to respond. People expect you to have notifications that alert you to take action and respond to them ASAP. Look into what you’re being tagged in. Take your time to set up an honest yet professional response, and execute. In case bad posts or tweets come your way, have a protocol on how to handle the situation so it does not come as a surprise and you do not take long to respond. If you need help with how to make social media work for you, check out Enfusen’s tips to help you create ideas.
Be weary of the previous pitfalls and your social media marketing will be on track. If you need help with how you currently conduct your social media marketing, check out our marketing and sales automation assessment. See if your current progress can be accelerated or changed to help improve your business.