4 Insights about Predictive Analytics Marketing in Social Media
Almost everyone is using social media today whether it is for 
personal use or for a company. Predictive Analytics is hard to picture being in conjunction with social media, but it does play a role. Here are 4 insights about predictive analytics marketing in social media.
Predictive Analytics Marketing in Social Media
Insight #1
The definition of predictive analytics is the “practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends.” From a marketing view point, this is analyzing marketing data and looking at patterns. Social media utilizes this data to see what people want to see and read more about. This is how predictive anaytics can be used in your social media. It means that companies can see trends or phrases from their predictive analytics marketing and use it on their desired social media platforms.
Insight #2
The trending topics on each social media platform varies, but it shows what people on social media are tweeting, reading, and clicking. There was a predictive analytics and social media study conducted to predict which movie would rank highest within the box office based off of social media platforms like Twitter and YouTube in 2014, but it was unsuccessful. That just proves that there is still room for improvement when using predictive analytics marketing for social media.
Insight #3
Social media was a way from a business perspective to promote deals for example and to see what people were up to for personal use. As more and more people started to use social media, however, analytics came into play to track, collect, visualize, and analyze data. This became a new insight for social media users, and many websites now offer to gather this information at a cost. Recently, social media platforms such as Twitter and Facebook began to offer these analytics.
Insight #4
Even though predictive analytics for social media has not been perfected, the current analytics and metrics that are available can help determine what to post next or what to research about to keep up to date by social media listening or monitoring. You cannot predict, but you can listen to what people are saying about a business, product, or event. Straying away from trends may be a gamble, but there are key do’s and dont’s when it comes to social media.
It sounds like a lot, but all we see is what business’s wrap up in a neat little bow to show news, blogs, with attaching photos pertaining to what people want to see. Social media is growing each day and it makes sense to stay within what people are clicking and sharing. See what areas your business can improve in by taking the marketing and sales automation assessment.
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