Inbound marketing is the new way to use marketing tactics in today’s world. In the words of HubSpot, “attract, convert, close and delight” each client or customer based on what stage they fall under. The opposite is outbound marketing and the days of cold calling and door-to-door sales are no longer the most beneficial to business. Inbound marketing involves having people come to you based on the content you provide on the web and what you offer to alleviate pain points they may have. Below are 5 reasons why inbound marketing companies could be what you need.
Hearing about inbound marketing and then Googling it to read a few blogs does not make you the expert. You scratched the surface. Just like in school, reading the material is not enough. The next step is to implement those new tactics into your business. Slowly incorporate them into your business so your current customers understand the change and are benefited by it. An inbound marketing company understands this the transition making the business, customers, and prospect in tune of the process at hand.
After going the traditional route for so long, people have finally hopped off the train and are headed in a new direction. Thankfully, the direction is inbound. An inbound marketing company has the eyes to see the pitfalls and pain points of your potential customers and to offer ways to bring them to you. Finding leads, means knowing who you want to attract and be your customer. Getting a referral or new customer is not good enough anymore. You need results with customers who have similar interests, so it is okay to say no in order to find your ideal client.
The power of Google is here and let’s be honest, if you search for something and it is not on the first page, then it cannot help you. SEO, or search engine optimization, is geared towards helping maximize your content so it will rank and get looked at. Getting ranked and searched will increase your chances of finding more leads. An inbound marketing company can help guide your efforts to obtain actual results.
Everyone has time to spend, it is just limited by the tasks, meetings, and projects that pile up. Of course, everyone wants to see results. We all do. What we do not want to do is spend time learning a new tool and taking our valuable time away from other priorities. By having an inbound marketing company, they guide you, therefore, saving you time.
This ties back to reason #2. If you no longer have ideas to generate leads, visits, conversions, whatever your end goal is, then why continue on that road that does not yield results. Turn your attention to inbound marketing and start obtaining results beneficial to you. Start getting help to develop actual meaningful leads by requesting a site audit. That way you get the results you need.
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
Marketing with Roger
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