Are you tired of pouring money into your online marketing campaigns without seeing an increase in your profit margins? Have you worked with marketers who are not delivering the results that you need? Take the first step into rehabilitating your marketing campaign by taking action today. Supercharge your marketing plan by setting goals, measuring their outcomes, and improving communication between your sales and marketing teams.
See an increase in ROI, or return of investment, by creating realistic goals.
Too often companies invest in digital marketing services and they don’t measure the effectiveness of their campaigns. They have a to-do list: do blogging, social media, create a new website, but they aren’t sure how effective each of these are in gaining new business for their company. Be sure to make clear, measurably goals before buying digital marketing services.
Here are some examples of clear, obtainable goals:
- Blogging will increase website traffic by 30%.
- Social media engagement will increase website traffic by 25%.
If your blogging or social media efforts are not leading to a direct increase in traffic to your website, they are probably not generating a great return on your investment. Be sure to monitor the traffic sources of your website to make sure that you are getting real results from your marketing efforts.
See an increase in ROI by creating goals that trace leads in every step of the sales funnel.
Marketers who can trace the journey of their ideal customers in every step of the sales cycle will run much more cost efficient campaigns. Use analytics to track the success of advertising campaigns such as Facebook Ads and Google AdWords in gaining website traffic and conversions (such as a filled out sign up form). Trace the life cycle of the customer from website visitor, to converted lead, to first-time customer and repeat customer. Create marketing campaigns to attract your ideal customer and monitor these campaigns’ effectiveness.
Convert more leads and attract more customers by integrating information from your sales and marketing teams.
Take advantage of marketing automation software to record information from sales and marketing teams. If the sales team records this information, you’ll know right away which marketing techniques are generating the best leads for your business.
Get started with increasing your ROI today! Fill out the form to the right to get your free Sales & Marketing Automation Assessment. Our experts will give you a roadmap to improve your automation efforts within your team, training, technology, and tactics.
SEO Consultant Roger Bryan