One of the biggest mistakes that you can be making with your marketing efforts is not tracking them! There are countless free tools available to track the consumption metrics and conversion paths of your web content. Beyond the free tools lie very useful, and more powerful marketing automation solutions that serve only to help you track the success of your marketing strategy. However, for many younger companies, (especially those that do not specialize in tech) devoting resources to marketing may not be realistic. The staff, training, and technical savvy required can consume your budget if you are not ready for an in-house digital marketing team. If this sounds like you, then digital marketing services may be your best option. If you’re not convinced that hiring a digital marketing agency will achieve the return you seek, consider these three actions that an outsourced digital marketing agency will execute to increase your digital marketing ROI.
Abstract strategies and whiteboard theorizing is a great way to brainstorm, but acquiring digital marketing services gives you access to an experienced team that will deliver on concrete goals. Three of the most common digital marketing goals are related to blogging, social media, and sales and marketing integration. Let’s take a deeper look at how these goals will help to increase your digital marketing ROI.
If you are outsourcing your digital marketing, be sure to have a system in place that will close the loop between your sales and marketing teams. Most companies are familiar with passing the marketing information to the sales team… lead scoring, or conversion workflows for example. Where most companies fail to actualize their full sales and marketing potential is the missing link from sales back to marketing. Important questions that might highlight this problem include: What happens to an SQL that is not ready to purchase? What marketing conversion path is most likely to lead a prospect to a purchase? How does your marketing department know when an SQL needs to be demoted to an MQL and nurtured? A digital marketing firm will have the answers to these questions embedded in its processes. Because of the advanced ability of modern marketing automation software, sales and marketing can close the loop and optimize customer conversion in a meaningful way. This is one way that digital marketing services will increase your ROI.
Sure you’ve blogged before… but does this happen on a regular basis? According to research by IBM, 85% of corporate blogs have 5 or fewer posts. Don’t let this happen to you! There is a lot of research out there, but the bottom line is that blogging can increase your site’s traffic by 30%… and not to mention the enormous SEO benefit that your site will enjoy because of it. Set up a content calendar that addresses customer questions. Not sure of what your customer questions are? Conduct interviews, facilitate social media discussions about customer problems… this will help your develop your blogging strategy and increase your consumption. It is likely that you don’t know how to begin taking these steps on your own. A digital marketing agency will have a proven plan that can be applied to your industry.
Social media engagement can increase your website traffic by 25%. Not convinced that this is worth your time? I urge you to reread the first sentence of this paragraph, that’s all there is to it. The most essential piece of “social media engagement” is the “engagement” part. Many companies get caught up in flooding their social channels with sales and product oriented posts and slides. In case you haven’t read a marketing statistic in the past 15 years… nobody cares about you. People are not on social media to learn about features and to be talked at. They want to talk WITH someone about things that will make their life better. Pushing some product or feature on your followers will not create engagement. Digital marketing firms have fantastic marketing automation tools for social publishing and monitoring that can cast out a line, and respond in minimal time if a lead takes a bite and engages with your content. By allowing a digital marketing firm to overhaul your social media efforts, your digital marketing ROI will be primed for growth.
Not sure if these services are right for you, or that they can deliver on what they promise? Request an assessment today to determine where your digital marketing efforts stand, and how to improve your results. With the tailored advice from the Enfusen digital marketing services, you will be wishing you could’ve taken advantage of this assessment sooner!
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
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