Understanding the best SEO Strategies is the key to driving traffic to your website, generating new leads, and standing out as a thought leader in your industry. Follow these steps to learn important SEO terms and build out a successful strategy for search engine optimization.
Search engine optimization, or SEO, is the process of optimizing a website so that it ranks high in search engine results for a specific keyword or keyword phrase. According to searchenginewatch.com, the number one position in Google gets 33% of search engine traffic. 90% of searchers won’t look past page one. This is why utilizing the best SEO Strategies is so important for bringing visitors to your website.
Keywords are words or phrases about a topic of importance. Think of keywords as the phrases people type in when they use Google search or another search engine. In a way, keywords act as the foundation for your imaginary SEO “house” because they are the focus of search engine ranking.
There are two kinds of keywords: broad keywords and long-tail keywords.
Let’s say you are visiting Akron, Ohio and you want to find the best deep-dish pizza place in town. Typing “pizza” into a search engine will bring up tons of popular pizza places. However, this broad keyword will not help you find the best deep-dish pizza place in Akron.
In the same example, if we typed in “best deep-dish pizza in Akron, Ohio”, our search results will be more focused on exactly what we are looking to find.
In order to rank well for a certain keyword, your web page must be search engine optimized for a long-tail keyword.
After you have decided on the long-tail keyword you want to rank for, place this phrase in your web page’s URL, title tag, image (alt) tags, headings, and throughout the content of the page.
Consider the keyword “SEO”. There are so many SEO companies out there that a search query for SEO on Google Search yields over 347,000,000 results. Many of these results have the word SEO optimized in all of the correct parts of the page, including the URL, title, alt tag, headings and in the content of the website page.
How does Google determine which of these results should appear on page one? Google populates search results by listing the sites with the most potential traffic first.
For instance, a link from a web page that receives millions of views daily will increase web page rank more than a link from a web page that has only a few dozen visitors daily.
No matter what your SEO strategies are, it is difficult for a small business to compete with a Fortune 500 company. Fortunately for small businesses, web page rank is also determined by proximity. Be sure to put your company address in all of your social media pages, business listings, and web pages in order to maximize the visibility of your business on search engines.
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I think it’s safe to say we’ve reached the age of the mobile. It’s crazy to think that kids as young as two-years-old are playing games on smart phones and tablets. This means if you’re not optimizing your website and blog posts for mobile devices, you’re losing tons of new leads.
When it comes time to make your website mobile friendly, be sure to keep these tips and tricks in mind:
Phones are all different and uniquely set up for the user. If one particular person does not have Flash installed, they’ll be missing out on some animated parts of your site. Use HTML5 instead.
Back links are another handy tool when it comes to gathering new leads.
Back links (also called inbound links) are hyperlinks that link from an outside page back to your company website. These links are crucial in gaining referral traffic and increasing your SEO.
Make sure that you hire a writer who is an experienced marketer. Skilled marketing consultants will be up to date with all of the latest Google algorithms and can use that information to increase both off and on page SEO Strategies for your business.
Social media profiles also rank in search results. Even if your website is ranking below your LinkedIn or Twitter, viewers will still be exposed to your brand and product. This means that all of your social sites should be updated regularly and should contain your most recent publications which show the value of your product or service.
Always post new blog articles on all of your social networking sites. If you think of your website as the heart of your organization, your social media acts as the veins bringing in new visitors. A simple click of a button allows your new blog post to be shared with potential customers across the globe.
We mentioned infographics earlier as a way to gather back links but they can also be used to help your company trend on the social network.
Say for example, your name is Dr. Smith and you own a veterinary clinic in Cleveland, Ohio. You notice that there are over 30 Dr. Smiths in the area so you create an infographic about caring for older dogs that gets shared, retweeted, and liked thousands of times. Social networking users will see this infographic with your name attached and begin Googling “Dr. Smith + infographic”. When your veterinary clinic URL shows up in the search results, people begin clicking on your website. When Google sees that more people are clicking on your website instead of the other Dr. Smiths in the area, your site will become more relevant in searches.
Since Google is constantly changing its algorithms, hiring an SEO agency is essential to make sure that your website is optimized to its fullest potential. If you are too busy to comb through your entire website and blog posts in order to optimize, it might be time to ask for some help.
A skilled search engine optimization agency will give you the advice that you need in order to gain more traffic and convert more sales for your business.
Agencies use a variety of SEO Strategies such as on-page and off-page optimization in order to increase web page rank for your website. On-page SEO involves making sure that the best keywords are optimized in the content and code of a web page in order to increase organic traffic, or traffic from search engine results. Off-page SEO involves social media and link building campaigns to increase referral traffic to a web page. A great SEO strategy involves the use of both on-page and off-page tactics because search engines use both the keywords on a site and the popularity of a site (as determined by backlinks and social media shares) in order to determine a web page’s page rank for a particular keyword.
Implementing the best SEO Strategies can be a complicated process. It isn’t enough to choose keywords associated with your business and place these keywords in the title tags, alt (image) tags, description, headings, and content of your website pages. In order to maximize traffic to your website, SEO agencies research the least competitive keywords pertinent to your business and optimize those keywords to maximize your website traffic. Constant research is needed in order to make sure that your website’s pages are search engine optimized to their fullest extent.
Social media marketing ROI (return of investment) can be measured through monitoring website traffic and recording which social media pages are generating the most referral traffic to your website. SEO companies measure social media ROI by analyzing which social media pages generate referral traffic that results in conversions, such as clicking on a leads magnet. What is a lead magnet? A leads magnet involves enticing a potential customer to give out contact information in exchange for a “freebie” such as a free trial. Once a lead has given his or her contact information, it is easy to track which leads result in sales.
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Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
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