Lead Magnet Examples: Why Thank You Pages are Critical
“Thank You” in the context of today’s capital driven world may seem like a formality. However, in the world of Inbound Marketing, “Thank You” is one of the most powerful elements of capturing online leads. Let’s consider the three most important statistics when it comes to measuring Inbound Success.
The Inbound Big Three:
Visitor’s Path to the “Thank You” Page
Thank You pages are one of Inbound’s “Big Three” for a very important reason. Reflect on the path that the average stranger will follow through your Inbound funnel.
In the past, marketers and web managers may have followed this step with an email or an in-line “Thank You” message, but a seasoned Inbound Marketer knows to direct this new contact to a “Thank You” page.
Why a “Thank You” Page?
Why a “Thank You” page when there are so many other options available for you to reach out to your new contact? “Thank You” pages:
The visitor’s path to your “Thank You” page takes time, and involves hours of thought and testing. In addition, a “Thank You” page is only one step in your Inbound Marketing funnel. If you need more guidance on how to generate a lead magnet to attract more contacts and convert more customers, come learn with us at Enfusen.