According to Google “Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” Link building is a long standing strategy that a lot of marketing experts have in their toolbox. But you don’t need to be a marketing expert to create a backlink strategy that will bring long term benefit and rank increase to your website. In this post we will discuss the top six different types of links and go through how you can use them, what not to do, how well the link works, and where to find the links. Once you finish this post you will be able to create your own link building strategy that works for your website and will increase your rank.
A high value press release has a high price tag but this strategy has a worthy outcome. A high quality press release can shed positive light on your business, provide backlinks, and are completely natural and will prevent your site from getting penalized. When you publish a press release with a high value firm you will also receive even higher authority backlinks because of their premium distribution channels like USAToday, Forbes, Inc, etc.
So far we have covered higher price tag items and heavy lift strategies but editorial content can be an easy way to drive links to your site without paying for an expensive service or spending time creating a website. An editorial mention is when another website links back to your website or mentions your site in a piece of content. Some examples of editorial links are citing someone from your company, linking to your website as a resource for information, citing your website as the creator of an graphic, image, or infographic, or an interview with someone from your website
Guest posting is another way you can acquire links for your website. Guest post links are generated when you submit a guest post another website and include a link back to your website. These types of links help to build trust and are another ongoing strategy that should be added to your websites marketing toolbox. In an article written by ahrefs they discuss how using guest post blogging can help you build links at scale.
Tiered links is the process of creating building tiers of links to a target site. The first tier you want to create high quality content links such as the high quality press release. Next you would drive a hundred links to that first tier of high quality links to increase the value called second tier links. In order to not get penalized you want to make sure the second tier of links to your high quality are not spammy and these could be guest blog posts or even you reaching out to other companies and asking them to link to your site. Next you want to create your third tier which you can build by hiring someone on Fiverr that has great feedback and good history.
A buffer link is created when you build out a website dedicated to a specific topic and post high quality content on a weekly basis that links back to multiple different sites with the same topic, sometimes your site. Buffer links are one of the more riskier techniques and we recommend doing extensive research before implementing on your site.
Authority links are links from other sites that have established substansial trust and authority with search engines. This can be caused by the sites age, quality, size, and activity level. Examples of authority sites include government sites, educational organizations, large institutions, or leading industry sites. The higher the authority on the site – the more rank power it will bring to that link.
When it comes to SEO there are a variety of different links that can bring value to your website. We recommend that you add link building into your short term and long term strategy to receive maximum benefits. If you want to figure out how many backlinks you have pointing to your site we recommend using this free backlink checker tool.
If you want more insight on the authority of the links going to your website you can get a backlink authority audit with our FREE local marketing dashboard.
There is a saying “You can’t improve what you don’t measure”. The key to a successful online marketing campaign is knowing your data. It doesn’t matter if you’re doing your own marketing, working with an agency, or if you’re just curious about where you stand; the Enfusen Local Marketing Dashboard will give you the clarity you need to drive success. Our dashboard will:
Welcome to the blog of Roger Bryan. Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!
SEO Consultant Roger Bryan
775 Elm Ridge Ave
Canal Fulton, OH 44614