SEO Consultant Roger Bryan
0
Product was successfully added to your cart

Cart

Menu
  • ABOUT
  • SUCCESS STORIES
  • PRESS
  • BLOG
  • CONNECT

3 Things to Avoid in Social Media Marketing Posts

March 18, 2015Roger BryanInbound MarketingNo comments
Roger Bryan
Roger is the Founder at Enfusen. He was #40 on Entrepreneur Magazines Most Influential Digital Marketers in 2016. His past companies have made INC Magazines Fastest Growing Companies in 2011, 2012, & 2013.

Do you know how to craft the perfect social media marketing posts?  More importantly:  Do you know what not to do with your social strategy?

What NOT to Do with Social Media Marketing Posts and Profiles

1. Ignoring your audiences’ posts

Too often companies put the time and effort into attracting followers to their social media marketing pages and then just stop posting after a while. If you want to be successful at social media marketing posts, be sure to post on a regular basis and respond to comments, shares, likes, and messages. If you ignore your social media audience, you will miss out on potential sales.

social media marketing postsConsider your social media pages to be as important as your telephone, email, or website chat: like an online chat that may be featured on your homepage, the best social media sites respond immediately to questions and comments. Give your social media audience good customer service and participate in social media conversations. Consider hiring a third party to manage your social media pages for you so they can get the attention that they deserve.

2. Spamming your audience

On the other hand, posting too many posts on social media is also a problem. Your Facebook followers probably do not want to see 8 posts from you a day, especially if these are the same as the posts that they have already read on your Twitter and Google+ social media pages. Craft unique posts for all of your social media pages, catered to the social media outlet of each page. For example, Twitter users will expect you to post several times a day, but this would be overkill on just about every other social media page. Pinterest followers would not expect new pins daily, but will be most appreciative of high-quality pins, such as engaging sharable articles or gorgeous photos. Remember to focus on creating quality social media marketing posts rather than make the mistake of trying to make as many posts as you possibly can.

3. Not measuring social media ROI

According to the Social Media Examiner, 92% of businesses believe social media marketing is important for their business, but only 37% measure their social media marketing ROI, or return of investment. Be sure to measure the traffic from each of your social media pages to your website or blog. Like paid online advertisements, the main goal of your social media pages should be to increase traffic to your website in order to generate more leads for your business. Use a program like Google Analytics to monitor the referrals from your social media pages. Are referrals from your social media converting into leads by downloading eBooks or signing up for email campaigns? Track how many social media referrals are converting into actual sales for your business and adjust your marketing budget so that you are spending more time and money on the social media pages that are generating the highest visit to lead conversion rate.

New Call-to-action
 

 

Previous post Utilizing the Internet’??s Tools to Better your Business, Part 5: Google Analytics Next post What is SEO? A Deeper Look at Search Engine Optimisation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

  • Converting Traffic to Customers: How to Be Effective
  • Everything You Need To Know When Hiring A Marketing Agency
  • The Local Citation Strategy You Need To Rank Your Website
  • How Do You Know You’ve Chosen the Right Keywords for Your Campaign?
  • The Ultimate Guide to Using Search Signals to Rank Your Website

Categories

  • Analytics
  • Being an Entrepreneur
  • Best Business Practices
  • Blog
  • Book Club
  • Book Reviews
  • Bookstore
  • Business Consultant
  • Coaching
  • Companies
  • Economics
  • Email Marketing
  • How to Scale an Agency
  • Inbound Marketing
  • Lead Scoring
  • Lead Stages
  • Management
  • Marketing Automation
  • Marketing Goals and Objectives
  • Marketing Training
  • Microsoft Marketing
  • Predictive Analytics
  • Sales Automation
  • SEO
  • SEO Strategies
  • Telesales
  • The 4 P's
  • The Project: Drop Shipping
  • Uncategorized
  • Videos

Archives

  • March 2020
  • January 2020
  • November 2019
  • October 2019
  • August 2019
  • July 2019
  • November 2018
  • April 2018
  • October 2017
  • August 2017
  • July 2017
  • May 2017
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • August 2013
  • June 2011
  • May 2011
  • April 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • July 2009
  • November 2008
  • September 2008
  • August 2008
  • May 2008
  • April 2008

Welcome to the blog of Roger Bryan.  Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!

Marketing with Roger
526 S Main St, Suite 801F
Akron, OH 44311

  1 888-722-7926

 (1-888-RCBRYAN)

  • RCBryan Consulting Logo - Roger Bryan Logo
  • Welcome to the blog of Roger Bryan.  Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!

    SEO Consultant Roger Bryan

    775 Elm Ridge Ave
    Canal Fulton, OH 44614

      1 888-722-7926

     (1-888-RCBRYAN)

  • Site Navigation

    • ABOUT
    • SUCCESS STORIES
    • PRESS
    • BLOG
    • CONNECT
    • SITEMAP
    • PRIVACY POLICY
  • List of Books

    • The One Thing by Gary Keller and Jay Papasan
    • Start Writing Your Book Today by Morgan Gist MacDonald
    • Evolved Enterprise by Yanik Silver
    • The Great Work of Your Life
    • Daring Greatly by Brené Brown
    • The New Solution Selling
    • Napoleon Hill’s Think and Grow Rich
  • Follow me on Twitter

    Tweets by @RogerCBryan
  • ©2023 Rcbryan. All Right Reserved.