Do you know how to craft the perfect social media marketing posts? More importantly: Do you know what not to do with your social strategy?
1. Ignoring your audiences’ posts
Too often companies put the time and effort into attracting followers to their social media marketing pages and then just stop posting after a while. If you want to be successful at social media marketing posts, be sure to post on a regular basis and respond to comments, shares, likes, and messages. If you ignore your social media audience, you will miss out on potential sales.
Consider your social media pages to be as important as your telephone, email, or website chat: like an online chat that may be featured on your homepage, the best social media sites respond immediately to questions and comments. Give your social media audience good customer service and participate in social media conversations. Consider hiring a third party to manage your social media pages for you so they can get the attention that they deserve.
2. Spamming your audience
On the other hand, posting too many posts on social media is also a problem. Your Facebook followers probably do not want to see 8 posts from you a day, especially if these are the same as the posts that they have already read on your Twitter and Google+ social media pages. Craft unique posts for all of your social media pages, catered to the social media outlet of each page. For example, Twitter users will expect you to post several times a day, but this would be overkill on just about every other social media page. Pinterest followers would not expect new pins daily, but will be most appreciative of high-quality pins, such as engaging sharable articles or gorgeous photos. Remember to focus on creating quality social media marketing posts rather than make the mistake of trying to make as many posts as you possibly can.
3. Not measuring social media ROI
According to the Social Media Examiner, 92% of businesses believe social media marketing is important for their business, but only 37% measure their social media marketing ROI, or return of investment. Be sure to measure the traffic from each of your social media pages to your website or blog. Like paid online advertisements, the main goal of your social media pages should be to increase traffic to your website in order to generate more leads for your business. Use a program like Google Analytics to monitor the referrals from your social media pages. Are referrals from your social media converting into leads by downloading eBooks or signing up for email campaigns? Track how many social media referrals are converting into actual sales for your business and adjust your marketing budget so that you are spending more time and money on the social media pages that are generating the highest visit to lead conversion rate.