Today, the funnel has replaced many of the traditional marketing techniques that were popular in the past. Your business can create an information highway to accommodate the influx of data from multiple online sources and maneuver them down the funnel where they may be more likely motivated to take needed action.
Stop Thinking Linear
One of the first things you must realize when creating an online marketing funnel is that the traditional marketing model has been rendered virtually obsolete. Today’s potential customers could emerge at any stage of the funnel, and the relationship does not necessarily have to end at the sale. With the inclusion of social media, content marketing, and other online resources, there are many more elements that may be involved in the online marketing funnel.
The Top of the Funnel
Before you can successfully build your inbound marketing funnel, you need to understand your company’s goals for marketing funnels. With your marketing funnel goals clearly in mind you can create relevant content that can provide your clients with relevant knowledge about your product or service. This helps your prospects to see the added value of your business and encourage them to move to the next phase of the funnel.
Don’t Overlook Social Media
Many prospects can be engaged through some online community such as social media, forum discussions, or some other method where they can freely interact with you or your employees. These elements can be a windfall when it comes to marketing strategies, yet we at http://enfusen.wpengine.com/ feel that many businesses still under-utilize them.
The Bottom of the Funnel
This sales and marketing funnel phase comes in. Once the sale is completed your want to create repeat business, redirecting them back to the middle of your inbound marketing funnels and repeating the process.