Driving paid advertising traffic to your business website is an important part of your overall marketing and advertising strategy.
Listed below are some of the primary sources of paid advertising traffic:
1.) Google AdWords: The most prolific search engine on the planet handles billions of user inquiries each day; people searching for information to answer the questions they have. Google AdWords is the paid search program that showcases your website based on keywords that you select. When searchers enter a keyword or keyword phrase, your ad can be showcased next to the search results.
2.) Google Remarketing: Remarketing refers to the tactic of an ad being showcased to a site visitor who has visited your website. Google provides a network of partner sites. When you set up Google Remarketing, a “cookie” or digital code is loaded into the web browser of the person who visited your site. When your visitor goes to another partner site, Google Remarketing will see the “cookie” and potentially serve your ad to this visitor.
3.) BING/Yahoo: Although Google is the predominant search engine in use, BING and Yahoo are search engines that entertain several billion searches as well. They operate a combined paid search tool similar to Google AdWords that can drive interested visitors to your site based on their search inquiry.
4.) Facebook: The social network provides a variety of advertising tools that can target relevant audiences within it. One of the most prevalent ways is to use small display ads similar to this example:
Facebook provides a variety of demographic & interest categories that allow you show your ad to the audience most interested in what you offer.
5.) LinkedIn: Similar to Facebook, this is a social network geared toward a professional business audience. It too provides small display ads similar to Facebook that allows you target your ads based on varied interests, industries, business titles and other factors.
6.) Display Networks: A variety of display ad networks such as RealClick and others exist that allow a banner or display ad of yours to be showcased on a variety of partner websites. These networks can customize where your ad shows based on packaging different groups of sites based on interests, demographics and other types of data.
7.)Individual Publisher Sites: You can buy display ads , white paper placements, and other types of paid advertising media on sites that match the audience you want to reach. For example, if you sold a product to purchasing managers in the automotive industry, you could advertise on a website that is partnered with a trade magazine that covers that industry and speaks to that audience.
Contact us at Enfusen and discuss what paid traffic sources and tips we might best be able to implement for you. Reach us at roger@enfusen.com or 1-877-999-0272.
SEO Consultant Roger Bryan