The indicator of successful landing pages is the ability to take site visitors and turn them into leads. In order to do this, there are two steps you have to follow: first, the offer has to be appealing to your customers. Second, you need writers who know how to make use of words that are attractive enough to convince them and inspire them to action. The landing page usually comes towards the end of an inbound marketing strategy. After the business has diligently applied its resources into driving traffic to their website, the landing page then has to take the ball the rest of the way and turn that interest into a lead. In order to do this well your writers need to fully understand the mental processes that go through a potential customer’s mind before they make a decision. There are a number of online strategies that can help you.
Let Others Write for You
At first glance, you might think we’re talking about hiring writers to write the content for your landing pages. While this may be an effective approach, it is not the end all to your challenge. For your lead pages to hit their mark and strike a chord with your prospects, use customer testimonials and reviews. This will allow your prospect to create a connection with someone else that had previously shared the same pain as them, and had then successfully solved their problem after making a purchase from your site. There are many landing page examples that give your potential customers a glimpse of what they will get if they take the required action.
Focus on the Value of Your Offer
When the customer realizes the value of your offer, they will be enticed to exchange their personal information in order to receive it. Focus on educating your customers, not on tricky sales tactics. When your offer matches your customer’s needs, that’s when you’ll see a turnaround in your conversion rate.
Make It Easy
You next want to give attention to your landing page design. Most people do not enjoy spending time searching the Internet looking for ways to resolve a problem. They are there because they need something, so it’s your job to make it easy for them to find it. Once they find themselves on your landing pages they will usually give your site a cursory look. The headline should be able to capture their attention and the images should be poignant enough to capture their attention. And once they are properly motivated, you don’t want to make it difficult for them to know what to do. Make sure it is clearl what offer they will recieve and how to recieve it.
Designing effective landing pages should be a key part of your inbound marketing program. With careful planning and a well-thought out design of your site you should be able to see a definite turnaround in your conversion rates. Always remember that even though we live in a world full of technology, you are communicating with people; people who are looking for an answer to a specific problem. Once you’ve addressed their needs in a way that captures their attention, make them feel you understand and can solve their problem, you then have the tools you need to design a landing page that will convert your visitors into leads and then into paying customers.
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