–Is short and sweet yet compelling: in only two sentences or less, a call to action has the power to transform a mere website visitor into a lead.
–Is direct without being all about sales: a call to action tells the customer exactly what he or she needs to do next, usually in such a way that doesn’t require him or her to make a monetary commitment.
–Offers a clear incentive: tells the customer why he/she should make the next step and what they will receive for doing so.
–Usually comes with a freebie: calls to action are often calls to take advantage of a lead magnet.
Examples of a lead magnet include a:? 30 day free software trial? Coupon for $5 or $10 off a product or service? 30 day free membership? White paper or checklist? Free subscription to a monthly newsletter? Free report or assessment
Here’s a great call to action example:
Knowing buyer psychology is essential to crafting the perfect call to action. You have to know your customer. What are your customer’s most pressing problems? What are their goals? How are your products and services meeting the wants and needs of your ideal customer?
Creating buyer personas is one way to know how to write for your audience. This involves researching your ideal customers and creating buyer personas that mimic the personas of actual clients. The key to great content marketing involves writing with a buyer persona in mind. Remember, content shouldn’t be just about showcasing products and services, it should reveal why a buyer should trust your brand.
Marketers who write for a specific audience are more likely to connect with that audience. Before writing your call to action for your website, consider:
- What does my audience care about?
- What information can I offer that will reveal the credibility of my brand?
- How can I convince my audience to “click to read more”?
- What words will be inticing enough to my audience that they will want to take the next step?
If you are interested in learning more about sales & marketing automation and where you stand in your current efforts, fill out the form to your right to request your fully funded Sales & Marketing Automation Assessment! You will receive a roadmap of key strategies to implement into your team, technology, training, and tactics. Don’t miss out on this opportunity.
