SEO Consultant Roger Bryan
0
Product was successfully added to your cart

Cart

Menu
  • ABOUT
  • SUCCESS STORIES
  • PRESS
  • BLOG
  • CONNECT

What is a customer avatar?

October 13, 2015adminUncategorized
admin

Make the most of your marketing budget and use customer avatars as a tool to create focused advertising strategies that will appeal to your clientele.creating a customer avatar

What is a customer avatar?

Also called a buyer persona, a customer avatar is a prototype of your ideal customer. Creating a customer avatar is an essential part of any business internet marketing plan. If you know who your ideal customer is, you can create a marketing campaign catered to the wants and needs of this customer.

Who is your ideal customer?

Before starting your marketing campaign, be sure to define your ideal customer. Consider:

· Age
· Gender
· Occupation
· Level of education
· Interests
· Needs
· Lifestyle

Once you have decided what your ideal customer would look like, you can consider:

· What are the wants and needs of this particular customer?
· Where should I advertise in order to reach this customer?
· What type of medium should I use in order to advertise to this customer (video, blog, social media, or directory)?

Building Customer Avatars are part of a sound plan to increase marketing ROI.

Often there is not just one ideal customer. For most businesses, there are multiple customer avatars or buyer personas for each product or service. Conduct research and gather data to develop not just one ideal customer, but multiple types of ideal customers.

Increase your return of investment (ROI) by marketing to the types of clients best served by your product. If your goal is increased website traffic, but the majority of the traffic is coming from people who would not be your ideal customers, then the time and money you’ve spent increasing your traffic will not result in more sales.

When it comes to customers, quality matters, not quantity.

Don’t make the mistake of trying to sell to everyone. If you have twenty or thirty buyer personas, you are spreading yourself too thin. Be exclusive. Gather data and decide which types of customers will meet your marketing objectives or the type of customer that you generate the most sales from. Then create your marketing campaigns based on the wants and needs of your ideal customers. The number of buyer personas that is right for your business will depend on how extensive your product line is and how much money you are willing to spend on advertising to each persona.

If you are interested in taking advantage of a fully funded sales & marketing automation assessment to see where your company stands in its current automation efforts, fill out the request form to your right. You will receive a roadmap of strategies to advance your automation efforts within your team, training, technology, and tactics! 

[contact-form-7 404 "Not Found"]
Previous post How Do Digital Marketing Services Increase ROI? Next post 3 Reasons Why Predictive Analytics Marketing is Worth the Investment

Recent Posts

  • Converting Traffic to Customers: How to Be Effective
  • Everything You Need To Know When Hiring A Marketing Agency
  • The Local Citation Strategy You Need To Rank Your Website
  • How Do You Know You’ve Chosen the Right Keywords for Your Campaign?
  • The Ultimate Guide to Using Search Signals to Rank Your Website

Categories

  • Analytics
  • Being an Entrepreneur
  • Best Business Practices
  • Blog
  • Book Club
  • Book Reviews
  • Bookstore
  • Business Consultant
  • Coaching
  • Companies
  • Economics
  • Email Marketing
  • How to Scale an Agency
  • Inbound Marketing
  • Lead Scoring
  • Lead Stages
  • Management
  • Marketing Automation
  • Marketing Goals and Objectives
  • Marketing Training
  • Microsoft Marketing
  • Predictive Analytics
  • Sales Automation
  • SEO
  • SEO Strategies
  • Telesales
  • The 4 P's
  • The Project: Drop Shipping
  • Uncategorized
  • Videos

Archives

  • March 2020
  • January 2020
  • November 2019
  • October 2019
  • August 2019
  • July 2019
  • November 2018
  • April 2018
  • October 2017
  • August 2017
  • July 2017
  • May 2017
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • August 2013
  • June 2011
  • May 2011
  • April 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • July 2009
  • November 2008
  • September 2008
  • August 2008
  • May 2008
  • April 2008

Welcome to the blog of Roger Bryan.  Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!

Marketing with Roger
526 S Main St, Suite 801F
Akron, OH 44311

  1 888-722-7926

 (1-888-RCBRYAN)

  • RCBryan Consulting Logo - Roger Bryan Logo
  • Welcome to the blog of Roger Bryan.  Keep up to date with the latest trends in Data Driven Marketing, Machine Learning, Artificial Intelligence and the occasional book review!

    SEO Consultant Roger Bryan

    775 Elm Ridge Ave
    Canal Fulton, OH 44614

      1 888-722-7926

     (1-888-RCBRYAN)

  • Site Navigation

    • ABOUT
    • SUCCESS STORIES
    • PRESS
    • BLOG
    • CONNECT
    • SITEMAP
    • PRIVACY POLICY
  • List of Books

    • The One Thing by Gary Keller and Jay Papasan
    • Start Writing Your Book Today by Morgan Gist MacDonald
    • Evolved Enterprise by Yanik Silver
    • The Great Work of Your Life
    • Daring Greatly by Brené Brown
    • The New Solution Selling
    • Napoleon Hill’s Think and Grow Rich
  • Follow me on Twitter

    Tweets by @RogerCBryan
  • ©2023 Rcbryan. All Right Reserved.