A lead magnet is usually a piece or collection of information that is valuable to potential buyers. Most of the time your web traffic is on your website for a reason, they need something. A lead magnet is not only a way to get people into your sales funnel, but it’s a great way to show potential customers that you have what they need; you’re able to help them with whatever problem they’re experiencing
By focusing your efforts on aligning your online content with the demands of the public, your business will naturally draw people in. In effect, by becoming a lead magnet, it allows you to attract certain people that meet your buyer persona, a desired profile you’ve created for your ideal customer.
Rather than making a blanket sales pitch to a mixed group of people who may qualify as a potential customer or not, inbound marketing is a much more effective approach; create high quality content that always benefits the prospect, thus naturally pulling them to your site, and then keeping them hungry for more. Next, you work to convert them into contacts where you can gather specific information to be stored in your database. This data is then used to educate them and nurture them into a paying lead. By attracting leads in this way, you build up a useful database of those who meet the criteria and meet your customer profile.
One way you can turn your business into a lead magnet is to offer classes to the consumer. These do not have to be too complicated; simply making a video that can be downloaded or played over the internet can generate many new leads. By requesting email contact information in exchange for a free online tutorial, you can motivate people to connect with your company and stay with you for years.
In order for this resource to be an effective lead magnet it would need to capture leads as the potential customers download it. That’s where forms come in. Like I said before, a lead magnet is meant to be offered in exchange for information. After a potential customer clicks to download the resource it should then take them to a page where they have to complete a form in order to move forward with the download. Usually this form will ask for their name, profession, website, email, and maybe even telephone number. Some companies have forms that are more in-depth, asking the person what services they are interested in or why they came to the website in the first place. What you include in your form is dependent on your company and the kind of sales funnel you have in place.
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