The role of a Chief Marketing Officer (CMO) comes with the requirements of a deep knowledge of the 20 pillars of marketing, manages the entire team, assigns of daily tasks, conducts monthly strategic reviews, and continually stays ahead of the industry from a knowledge standpoint. A Virtual CMO does the same exact job. As an automated system, a Virtual CMO assigns marketing tasks in a strategic order, along with due dates and compiles these completed and overdue tasks into monthly reports therefore, keeping the whole team on task.
What does a CMO cost?
The average salary for a CMO of an enterprise business is $127,000 annually. As you add in benefits, and paid time off, the price of filling the CMO position can get pretty costly. Historically, you have had no other option than to find a qualified applicant and allow them to lead your marketing efforts, but now you have a cost effective and efficient alternative of using a Virtual CMO.
What is the value of a virtual CMO?
The value of a Virtual CMO is the cost effectiveness, and efficiency it brings. As an automated system, there are no sick days, human-error, or wasted time. A Virtual CMO keeps the marketing team on task and on schedule. Instead of paying an employee, you are purchasing a marketing control center at a percentage of the cost.
How does Virtual CMO work?
Enfusen’s Marketing Control Center (MCC), as a Virtual CMO, controls all marketing tasks and campaigns. It is a pre-programmed project management platform that is integrated with the 20 pillars of marketing. It has been developed to specifically to fill the role of the CMO. This software is devoted specifically to streamlining marketing efforts. It is a task based solution that integrates an agile development in order to run a fully optimized digital marketing campaign that is knowlegeable and changes with advancements in the digital marketing industry.