There are seven must know tips to follow for creating highly effective landing pages. These tips will help you to raise your conversion rates and also increase your return on investment. Keep in mind we are not talking about your home page, we are talking about the page you are trying to drive traffic too that has a clear call to action to increase conversions.
Is there a better way to start than showcasing effective landing pages?
Here is a great example
You want to engage and not overwhelm potential customers visiting your site. They need to be able to understand what the offer is and how to act upon it. Explain the benefits and features instead of saying why the customer should be interested. Keep in mind if the potential customer made it to your landing page they are already interested.
Don’t over clutter your landing page with un-necessary imagery or content. Keep it simple. You want to have compelling imagery and a clear call to action that will make them want to take action and convert from a stranger to a customer.
Visitors to your landing pages are more likely to convert when they feel confident about your company. These can be short testimonial videos or reviews of current or past customers that have had an excellent experience with your company and have now become promotors.
We have already talked about adding compelling imagery to attract and engage the potential customer, but not about how videos can do the same thing. Videos can be used to shorten the amount of copy on your landing page while still get the message across. Highly effective videos can even raise conversion rates.
All of the tips mentioned are very important to creating a highly effective landing but your call to action is the most crucial. Without one, potential customers won’t know what you are expecting from them or even how to receive your offer. Missing call to actions will cause your bounce rate to increase and reduce your conversion rate. Make sure the action is clear and it is placed with purpose.
Using contact forms are necessary when your landing pages are intended as a lead generation page. You want to be able to gain as much data possible about your potential customers. Keep in mind though what stage they are in so you don’t make them feel like they are sharing too much with you. Again, keep it simple.
It’s obvious that you are always working towards increasing your conversion rates and return on investment which is why you need to test everything you do. Split testing your landing pages with content, design, forms, and call to actions are a great way to see what is doing well and what isn’t. Remember it’s all about attracting and engaging your potential clients to convert them into customers.
It doesn’t matter how long your website has been around, following these tips will always result in a more effective landing pages. You will be able to engage potential customers through every stage of the buying process.
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SEO Consultant Roger Bryan
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Canal Fulton, OH 44614